Marketing Analytics Analyst - Remote

Marketbridge; United States; Remote; USD 56,000 - 67,000; Full time

Benefits offered by this job

Time Off & Flexibility

Health & Wellness

Financial Security

Learning & Growth

Tech & Perks

Job summary

Marketbridge is seeking an Analyst, Marketing Analytics to support reporting, measurement, and analytics work that helps teams understand the performance of modern B2B marketing programs.

This early-career role involves gathering data from media, web analytics, CRM, and marketing automation systems; maintaining dashboards and reports; and QA of web tracking and conversion events. The ideal candidate is detail-oriented, data-driven, and eager to learn.

Qualifications

• A recent graduate or early-career candidate with a degree, diploma, or equivalent learning in analytics, marketing, business, economics, mathematics, statistics, information systems, or related field.
• Advanced working knowledge of Microsoft Excel, including formulas, lookups such as XLOOKUP or VLOOKUP, PivotTables, sorting and filtering, charts, and formatting.
• A data-driven mindset, with strong attention to detail and an understanding of why accuracy, consistency, and documentation matter in reporting.
• Comfort working with structured data and performing basic checks such as comparing totals, identifying blanks or duplicates, standardizing fields, and spotting values that appear inconsistent.
• Clear written and verbal communication skills, including the ability to explain a data issue, ask focused questions, and share work status reliably.
• Strong accountability and follow-through; able to manage assigned tasks, meet agreed deadlines, and raise risks or blockers early.
• Curiosity about B2B marketing measurement, digital analytics, campaign performance, and how data can help teams make better decisions.
• Interest in using AI-enabled tools to assist with routine analytics work, with judgment to review outputs for accuracy and client requirements.
• Experience or familiarity with GA4, GTM, Looker/Looker Studio, Adobe Analytics, Google Ads, LinkedIn Campaign Manager, Microsoft/Bing Ads, or other platforms is an asset.
• Exposure to SQL, basic statistics, data visualization, or presentation tools such as PowerPoint is an asset.

Responsibilities

• Collect and extract reporting data from platforms such as web analytics, paid media, marketing automation, CRM, and other campaign systems; organize and store securely for dashboard integration, analysis, and reporting presentations.
• Prepare, cleanse, normalize, and validate datasets in Excel and other approved tools. Check for missing values, duplicates, inconsistent naming, formatting issues, and other data quality concerns, and document or elevate issues.
• Use Excel and approved AI-enabled tools, including ChatGPT or Claude where appropriate, to support data preparation, QA, and repeatable workflows while following company and client data handling requirements.
• Maintain existing dashboards and reporting assets by refreshing data, checking filters and calculations, confirming date ranges and labels, and flagging unexpected changes or errors.
• Support the formatting and quality assurance of dashboards, charts, tables, and reporting presentations so that outputs are accurate, readable, and consistent with established templates.
• Assist with web analytics tracking QA and troubleshooting, including checking tags, conversion events, URLs, and reporting behavior against documented requirements; record findings and work with senior teammates to resolve issues.
• With support from senior Marketing Analytics teammates, coordinate with Strategy, Media, Marketing Technology & Operations, and other internal teams to confirm understanding of reporting data sources, KPI definitions and calculations, deliverable timelines, and reporting needs.
• Support recurring and ad hoc reporting requests, internal presentations, proposal materials, and other analytics work under the guidance of more senior teammates.
• Build technical skills through hands-on project work, feedback, and relevant training or certifications in analytics, tagging, visualization, and marketing platforms.

Skills

Advanced Excel

Data cleaning & validation

Data visualization

Written & verbal communication

Curiosity about marketing analytics

Marketing platforms familiarity

SQL basics

PowerPoint

Education

Bachelor’s degree in analytics/marketing/business/economics/math/statistics

Relevant internship or co-op

Tools

Google Analytics (GA4)

Google Tag Manager

Looker / Looker Studio

Adobe Analytics / Launch

PowerPoint

Job description

Marketbridge is seeking an Analyst, Marketing Analytics to support reporting, measurement, and analytics work that helps teams understand the performance of modern B2B marketing programs.

This early-career role involves gathering data from media, web analytics, CRM, and marketing automation systems; maintaining dashboards and reports; and QA of web tracking and conversion events. The ideal candidate is detail-oriented, data-driven, and eager to learn.