Marketing Analytics Analyst — Python, SQL & ML

Citi; New York (NY); Hybrid; USD 16,000 - 22,000; Full time

Job summary

Citi is hiring a Marketing Analytics Analyst to leverage Python, SQL and ML techniques to extract insights across the client lifecycle. The role involves balancing multiple analyses, coordinating with product and sales teams, and delivering data-driven recommendations.

The ideal candidate has extensive experience in marketing analytics, predictive modeling, NLP on unstructured data, and the ability to present complex results clearly to stakeholders. This is a hybrid role based in Pune, India.

Qualifications

• Bachelor’s degree with 5–8 years in data analytics, or Master’s with 4–8 years, or PhD.
• Marketing analytics experience and sales/marketing optimization exposure.
• Predictive modeling using Machine Learning and NLP/text mining with unstructured data.

Responsibilities

• Analyze client lifecycle stages: acquisition, engagement, experience and retention.
• Translate business problems into analytical frameworks and data driven insights.
• Work with multiple data sources to inform stakeholders and go-to-market strategies.

Skills

Analytical thinking

Communication

Problem solving

Project management

Mentoring

Education

Bachelor’s Degree in a quantitative field

Master’s Degree in a quantitative field

PhD in a quantitative field

Tools

Python

R

SQL

Hive

Tableau

PySpark

Excel

PowerPoint

Job description

Citi is hiring a Marketing Analytics Analyst to leverage Python, SQL and ML techniques to extract insights across the client lifecycle. The role involves balancing multiple analyses, coordinating with product and sales teams, and delivering data-driven recommendations.

The ideal candidate has extensive experience in marketing analytics, predictive modeling, NLP on unstructured data, and the ability to present complex results clearly to stakeholders. This is a hybrid role based in Pune, India.