Marketing Analytics Analyst - Data-Driven Campaign Optimizer

Skill; New York (NY); On-site; USD 51,000 - 56,000; Part time

Benefits offered by this job

Subsidized health benefits

401k with match

Paid sick leave

Free online training (Aquent Gymnasium

Job summary

Aquent Talent in New York is seeking an Analyst, Digital Marketing to transform complex data into strategic insights that drive improvements in campaign performance and product optimization. You will develop data-driven models, perform attribution analyses, and present findings to cross-functional teams.

Ideal candidates have 1–3 years of hands-on experience in data/marketing analytics, strong communication, and proficiency with Excel; familiarity with SQL/Python is a plus.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 1–3 years of hands-on experience in data analytics, marketing analytics, data science, or a closely related analytical field.
• Exceptional ability to communicate complex analytical findings to diverse audiences.
• Demonstrated strong understanding of statistical concepts and methodologies.
• Proficiency in Excel or similar spreadsheet software.
• Robust understanding of social media metrics across major platforms.
• Proven capability to analyze content performance across total, paid, and organic channels.

Responsibilities

• Build, maintain, and optimize sophisticated data-driven models, including experimentation frameworks, forecasting algorithms, and machine learning models, to elevate campaign performance, identify emerging trends, and continuously optimize digital offerings.
• Translate intricate model outputs into clear, actionable insights and compelling reports for marketing and product teams, while establishing crucial performance benchmarks across diverse digital marketing channels.
• Develop, maintain, and automate content taxonomies, applying them effectively for precise attribution and comprehensive performance analyses.
• Utilize advanced NLP and topic modeling techniques to deeply analyze digital consumer feedback and sentiment, providing invaluable insights for internal services and competitive positioning.

Skills

Data analytics

Marketing analytics

Communication

Statistical concepts

Excel

Social media metrics

Content performance analysis

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Python

R

Job description

Aquent Talent in New York is seeking an Analyst, Digital Marketing to transform complex data into strategic insights that drive improvements in campaign performance and product optimization. You will develop data-driven models, perform attribution analyses, and present findings to cross-functional teams.

Ideal candidates have 1–3 years of hands-on experience in data/marketing analytics, strong communication, and proficiency with Excel; familiarity with SQL/Python is a plus.