Data-Driven Marketing Analyst (Temp) - NLP & Insights

Skill; Cupertino (CA); On-site; USD 51,000 - 56,000; Full time

Benefits offered by this job

Health benefits

Vision benefits

Dental benefits

Paid sick leave

401k with match

Free online training

Job summary

Aquent Talent is seeking an Analyst, Digital Marketing to turn data into strategic insights that improve campaigns and product performance. This role supports cross-functional teams with rigorous analytics and storytelling.

You will build data models, conduct NLP sentiment analysis, and translate results into clear reports while advancing attribution across paid, organic, and total channels.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 1-3 years of hands-on experience in data analytics, marketing analytics, data science, or a closely related analytical field.
• Exceptional ability to communicate complex analytical findings to diverse audiences, including social, creative, marketing, advertising, and data science teams, as well as key stakeholders.
• Demonstrated strong understanding of statistical concepts and methodologies.
• Proficiency in Excel or similar spreadsheet software.
• Robust understanding of social media metrics across major platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook.
• Proven capability to analyze content performance across total, paid, and organic channels.

Responsibilities

• Build, maintain, and optimize data-driven models to elevate campaign performance and identify trends.
• Translate model outputs into clear, actionable insights and reports for marketing and product teams.
• Develop, maintain, and automate content taxonomies for precise attribution and performance analyses.

Skills

Data analytics

Marketing analytics

Statistical concepts

Excel

Social media analytics

Education

Bachelor's degree or equivalent

Tools

SQL

Python

R

Job description

Aquent Talent is seeking an Analyst, Digital Marketing to turn data into strategic insights that improve campaigns and product performance. This role supports cross-functional teams with rigorous analytics and storytelling.

You will build data models, conduct NLP sentiment analysis, and translate results into clear reports while advancing attribution across paid, organic, and total channels.