Analyst, Digital Marketing

Skill; Cupertino (CA); On-site; USD 51,000 - 56,000; Full time

Benefits offered by this job

Health benefits

Vision benefits

Dental benefits

Paid sick leave

401k with match

Free online training

Job summary

Aquent Talent is seeking an Analyst, Digital Marketing to turn data into strategic insights that improve campaigns and product performance. This role supports cross-functional teams with rigorous analytics and storytelling.

You will build data models, conduct NLP sentiment analysis, and translate results into clear reports while advancing attribution across paid, organic, and total channels.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 1-3 years of hands-on experience in data analytics, marketing analytics, data science, or a closely related analytical field.
• Exceptional ability to communicate complex analytical findings to diverse audiences, including social, creative, marketing, advertising, and data science teams, as well as key stakeholders.
• Demonstrated strong understanding of statistical concepts and methodologies.
• Proficiency in Excel or similar spreadsheet software.
• Robust understanding of social media metrics across major platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook.
• Proven capability to analyze content performance across total, paid, and organic channels.

Responsibilities

• Build, maintain, and optimize data-driven models to elevate campaign performance and identify trends.
• Translate model outputs into clear, actionable insights and reports for marketing and product teams.
• Develop, maintain, and automate content taxonomies for precise attribution and performance analyses.

Skills

Data analytics

Marketing analytics

Statistical concepts

Excel

Social media analytics

Education

Bachelor's degree or equivalent

Tools

SQL

Python

R

Job description

Join a globally recognized leader at the forefront of innovation, where your analytical prowess will directly shape the future of digital engagement. As an Analyst, Digital Marketing, you will be instrumental in transforming complex data into strategic insights, driving significant improvements in campaign performance and product optimization. This is an incredible opportunity to make a tangible impact, leveraging your expertise to uncover critical trends and guide data-driven decisions that resonate across a vast and influential audience.

Placement Type:

Temporary

Salary:

$36.94-41.04 Hourly

W2, weekly pay, benefits, 401k w/ match

Start Date:

ASAP

What You'll Do

• Build, maintain, and optimize sophisticated data-driven models, including experimentation frameworks, forecasting algorithms, and machine learning models, to elevate campaign performance, identify emerging trends, and continuously optimize digital offerings.
• Translate intricate model outputs into clear, actionable insights and compelling reports for marketing and product teams, while establishing crucial performance benchmarks across diverse digital marketing channels.
• Develop, maintain, and automate content taxonomies, applying them effectively for precise attribution and comprehensive performance analyses.
• Utilize advanced Natural Language Processing (NLP) and topic modeling techniques to deeply analyze digital consumer feedback and sentiment, providing invaluable insights for internal services and competitive positioning.

Must-Have Qualifications

• Bachelor's degree or equivalent practical experience.
• 1-3 years of hands-on experience in data analytics, marketing analytics, data science, or a closely related analytical field.
• Exceptional ability to communicate complex analytical findings to diverse audiences, including social, creative, marketing, advertising, and data science teams, as well as key stakeholders.
• Demonstrated strong understanding of statistical concepts and methodologies.
• Proficiency in Excel or similar spreadsheet software.
• Robust understanding of social media metrics across major platforms, including but not limited to Instagram, TikTok, YouTube, X, and Facebook.
• Proven capability to analyze content performance across total, paid, and organic channels.
• Proficiency in utilizing social listening, competitive analysis, and audience/consumer insights tools.

Nice-to-Have Qualifications

• Ability to write and query code in SQL for data extraction and manipulation.
• Proficiency in Python or R for advanced data analysis.
• Familiarity with SEO metrics and performance data.
• Experience in creating and maintaining marketing taxonomies.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.