Marketing Analytics Analyst - AI-Driven Insights

Amazon; Seattle (WA); On-site; USD 83,000 - 130,000; Full time

Job summary

Amazon Web Services, Inc. is seeking a Business Analyst for the Integrated Demand Center within AWS Marketing to own end-to-end analytics driving demand generation strategy.

You’ll design measurement frameworks, build dashboards in QuickSight, write SQL against large datasets, and translate business questions into analytical plans that guide campaign investments and pipeline outcomes. The role requires collaborating with marketing and technical teams, leveraging AI tools to automate reporting,

Qualifications

• Bachelor's degree or equivalent.
• 5+ years of business/ data analyst experience.
• Experience with data visualization using Tableau, QuickSight, or similar tools.
• Experience writing complex SQL queries across large datasets.
• Demonstrated use of AI-assisted tools to generate analytical outputs.

Responsibilities

• Own the design and delivery of analytics for one or more marketing workstreams (e.g., campaign measurement, channels analytics, pipeline attribution, or lead scoring).
• Build and maintain dashboards and automated reports in QuickSight for self-serve visibility.
• Write complex SQL queries to extract, transform, and analyze large marketing datasets.
• Partner with marketing program managers and channel owners to translate questions into analytical plans.
• Author and own BRDs bridging marketers and technical teams with D:SE and S&O.
• Leverage AI tools to accelerate workflows, automate reporting, and enhance data exploration.
• Build AI-powered automations and lightweight data apps for validation and testing.
• Identify trends, anomalies, and opportunities in campaign data and surface insights.
• Contribute to ETL pipeline development and data quality initiatives.
• Document methodologies and socialize findings via 6-pagers and reports.

Skills

5+ years experience

Data visualization experience

SQL expertise

AI-assisted tools experience

Education

Bachelor's degree or equivalent

Tools

Tableau

Quicksight

Job description

Amazon Web Services, Inc. is seeking a Business Analyst for the Integrated Demand Center within AWS Marketing to own end-to-end analytics driving demand generation strategy.

You’ll design measurement frameworks, build dashboards in QuickSight, write SQL against large datasets, and translate business questions into analytical plans that guide campaign investments and pipeline outcomes. The role requires collaborating with marketing and technical teams, leveraging AI tools to automate reporting,