Marketing Analytics Lead — Insights & Dashboards

Amazon Web Services (AWS); Seattle (WA); On-site; USD 82,700 - 130,100; Full time

Job summary

Amazon Web Services, Inc. is seeking a highly analytical Business Analyst to own end-to-end marketing analytics, building measurement frameworks, dashboards, and scalable reporting solutions.

You’ll partner with marketing, data science, and engineering teams to translate business questions into structured analyses and ensure timely, data-driven decisions. You will design and deliver dashboards in QuickSight, write optimized SQL for large datasets, and leverage AI-powered tools to accelerate

Qualifications

• Bachelor's degree or equivalent.
• 5+ years of business analyst, data analyst or similar role experience.
• Experience with data visualization using Tableau, Quicksight, or similar tools.
• Experience in writing complex, highly-optimized SQL queries across large datasets.
• Demonstrated use of AI-assisted tools to generate analytical outputs and improve productivity.

Responsibilities

• Own the design and delivery of analytics for one or more marketing workstreams (e.g., campaign measurement, channels analytics, pipeline attribution, or lead scoring)
• Build and maintain dashboards and automated reports in QuickSight, providing self-serve visibility to marketing partners
• Write complex SQL queries to extract, transform, and analyze large-scale marketing datasets
• Partner with marketing program managers and channel owners to translate business questions into structured analytical plans
• Author and own Business Requirement Documents bridging marketers and technical teams with D:SE and S&O to build enhancement dashboards
• Leverage AI tools to accelerate analytical workflows, automate repetitive reporting, and enhance data exploration
• Build AI-powered automations and lightweight applications for data validation and report generation
• Identify trends, anomalies, and opportunities in campaign performance data; surface insights to stakeholders
• Contribute to ETL pipeline development and data quality initiatives using tools like Alchemy
• Document methodologies and socialize findings through written narratives (6-pagers, flash reports)

Skills

Analytical mindset

SQL proficiency

AI-assisted tooling experience

Business/Data analyst experience

Insight extraction from data

Education

Bachelor's degree or equivalent

Tools

Tableau

Quicksight

Salesforce

Marketo

Adobe Analytics

Adobe Experience Platform / CJA

Job description

Amazon Web Services, Inc. is seeking a highly analytical Business Analyst to own end-to-end marketing analytics, building measurement frameworks, dashboards, and scalable reporting solutions.

You’ll partner with marketing, data science, and engineering teams to translate business questions into structured analyses and ensure timely, data-driven decisions. You will design and deliver dashboards in QuickSight, write optimized SQL for large datasets, and leverage AI-powered tools to accelerate