Marketing Analytics Advisor (Remote)

TransUnion LLC; United States; On-site; USD 92,000 - 124,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement plan matching

Paid time off & holidays

Tuition reimbursement

Job summary

TransUnion is seeking a Marketing Data Analyst to analyze a broad set of marketing campaigns across channels and translate results into actionable insights that optimize ROI and customer engagement. You will work with marketing, product, and leadership to deliver data-driven recommendations.

The role requires a Master’s in Marketing/Analytics plus 4 years of data analytics and consulting experience, with expertise in SQL, Python, R, and BI tools.

Qualifications

• Master’s degree in Marketing, Marketing Analytics, Marketing Intelligence, Data Analytics, or a related field plus 4 years of experience in data analytics and marketing consulting required.
• Experience analyzing marketing campaign performance across channels to measure ROI and engagement.
• Ability to translate complex data into strategic recommendations and present to non-technical stakeholders.

Responsibilities

• Analyze marketing campaign performance across channels (digital, social, email, paid media).
• Create insights presentations to communicate key metrics to stakeholders.
• Mentor and train junior marketing data analysts.
• Partner with product, data teams, and sales to align results with business objectives.

Skills

R

Python

SQL

R Studio

MS Excel

Google Cloud Platform

Power BI

Tableau

Looker/Google Data Studio

JMP

Qualtrics

Canva

Data Cleaning

Data Visualization

Data Analysis

Forecasting

Statistical Analysis

Pivot Tables

VLOOKUP

machine Learning

t-test

ANOVA

Chi-Square

marketing mix models

multi-touch attribution

clustering techniques

A/B testing

customer segmentation

Multivariate Regression

Linear Regression

dplyr

Education

Master’s degree in Marketing, Marketing Analytics, Marketing Intelligence, Data Analytics, or a related field

Tools

R Studio

MS Excel

Google Cloud Platform

Power BI

Tableau

Looker/Google Data Studio

JMP

Qualtrics

Canva

dplyr

Job description

TransUnion is seeking a Marketing Data Analyst to analyze a broad set of marketing campaigns across channels and translate results into actionable insights that optimize ROI and customer engagement. You will work with marketing, product, and leadership to deliver data-driven recommendations.

The role requires a Master’s in Marketing/Analytics plus 4 years of data analytics and consulting experience, with expertise in SQL, Python, R, and BI tools.