Marketing Analyst: Lead Growth & ROI (Lansing)

Egreenservices; Lansing (MI); On-site; USD 56,000 - 79,000; Full time

Job summary

Power Solutions Group in Lansing, MI is building a temporary revenue team, and this Marketing Analyst seat sets the pace. The role commands a base salary in Michigan of $56,000 to $79,000 and is a mid-level position that expects you to lead, not just execute.

From a Lansing loft, Power Solutions Group has built a candidly-kind reputation for solving sales marketing problems others quietly gave up on. We keep the Lansing, MI office quiet on Wednesdays so deep Google Ads work actually gets a

Qualifications

• Bachelor's degree in a related field, or equivalent practical experience.
• 5+ years steering sales marketing projects end to end.
• 3+ years putting Influencer Marketing to work in a sales marketing setting.
• Hands-on familiarity with Influencer Marketing, sharpened by Collaboration side projects.

Responsibilities

• Map buyer pain to Power Solutions Group's pitch deck, slide by slide
• Find the metrics-driven hook that makes Lansing, MI prospects lean in
• Frame the trust-the-team ROI a Lansing, MI CFO can defend internally
• Pair Collaboration insight with gut feel to rank the hottest leads
• Create sales collateral, decks, and proposals that move prospects forward
• Manage paid search, social, and email programs end to end
• Mine Collaboration data for the deadline-driven story that wins the room
• Build landing pages that turn Lansing curiosity into demo bookings

Skills

Detail-oriented

Sales marketing project leadership

Influencer Marketing

Semrush judgment

Reliable and accountable

Follow-through

Education

Bachelor's degree or equivalent experience

Tools

Semrush

Job description

Power Solutions Group in Lansing, MI is building a temporary revenue team, and this Marketing Analyst seat sets the pace. The role commands a base salary in Michigan of $56,000 to $79,000 and is a mid-level position that expects you to lead, not just execute.

From a Lansing loft, Power Solutions Group has built a candidly-kind reputation for solving sales marketing problems others quietly gave up on. We keep the Lansing, MI office quiet on Wednesdays so deep Google Ads work actually gets a