Strategic Marketing Analyst — Food Ingredients

Briess Malt & Ingredients Co.; Manitowoc (WI); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading food ingredients company based in Wisconsin is seeking a Marketing Analyst to enhance marketing strategies and drive product development initiatives. The role requires a mix of marketing analysis, customer support, and cross-functional collaboration. Candidates should have a strong background in data analysis and experience in the food and beverage industry. This full-time position also involves travel for trade shows and conferences, contributing to the growth of innovative product offerings.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field required.
• 2–4 years of experience in marketing analytics or business intelligence preferred.
• Preference for experience in the B2B food ingredients space.

Responsibilities

• Analyze market trends and consumer behavior for strategic insights.
• Support product management with market needs and performance assessment.
• Evaluate marketing campaign effectiveness using KPI tracking.

Skills

Data analysis

Market research

Communication

Project management

Customer relationship management (CRM)

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Excel

SQL

Google Analytics

Tableau

Power BI

HubSpot

Salesforce

Marketo

Job description

A leading food ingredients company based in Wisconsin is seeking a Marketing Analyst to enhance marketing strategies and drive product development initiatives. The role requires a mix of marketing analysis, customer support, and cross-functional collaboration. Candidates should have a strong background in data analysis and experience in the food and beverage industry. This full-time position also involves travel for trade shows and conferences, contributing to the growth of innovative product offerings.