MARKETING ANALYST

Online River; United States; On-site; USD 55,104 - 61,992; Part time

Benefits offered by this job

Fast Track Career Growth

Strong Team Environment

Leadership Development

Team Building Work Environment

National/International Company Travel Opportunities

Job summary

Online River is seeking a part-time Marketing Analyst in New York. This role is highly collaborative, focusing on transforming customer insights into marketing strategies and executing go-to-market plans. Responsibilities include conducting market research, developing dashboards, and collaborating across teams. Ideal candidates will possess 2-4 years of marketing analytics experience, a degree in a relevant field, and strong analytical skills with tools like PowerBI and SQL. Benefits include fast-track career growth and a strong team environment.

Qualifications

• 2-4 years of experience in marketing analytics or market research.
• Proficiency with dashboarding and data analysis tools.
• Strong analytical skills with ability to interpret complex data.

Responsibilities

• Conduct thorough market research and analysis.
• Aggregate internal and external data sources.
• Develop and maintain dashboards and reports.
• Collaborate with cross‑functional teams for data requirements.
• Utilize statistical techniques for market trends and forecasts.

Skills

Marketing analytics

Market research

Data analysis

Communication

Project management

Education

Bachelor's degree in Marketing, Business Administration, Statistics, Economics, or related field

Tools

PowerBI

Excel

SQL

Python

R

Tableau

Job description

MARKETING ANALYST

Department: Management

Employment Type: Part Time

Location: New York

Compensation: $40.00 - $45.00 / hour

Description

We believe that knowing all aspects of business and how to interact with customers creates a strong foundation for an individual’s future growth within our company's management training program and we are proud to say we only promote from within.

This is a highly collaborative and cross‑functional role, you’ll partner closely with many teams: product, design, engineering, customer support – and more! What you can expect in this role:

Turn customer insights into product marketing strategy: speaking to customers is very important to us – we expect you to roll up your sleeves and get direct feedback from customers: analyzing customer data, partnering with our Customer Support team, conducting survey, customer interviews, and more.

Create and execute on go‑to‑market plans: you’ll own a roadmap for product adoption and initiatives to ensure the best possible customer experience.

Launching new products & features: as part of a high growth startup, you’ll have the opportunity to drive the launch & adoption of multiple new products and features.

Own end‑to‑end marketing campaigns: you’ll work with a team to execute on marketing campaigns, from campaign strategy, to design and creative, and then sharing the results and metrics.

Key Responsibilities

• Conduct thorough market research and analysis to enable the Product Strategy Manager to identify emerging trends, consumer preferences, and competitive landscapes.
• Aggregate internal and external data sources into a single source of truth
• Develop and maintain dashboards, reports, and data visualizations to track market performance and deliver to key stakeholders.
• Collaborate with cross‑functional teams including Sales, Marketing, and Digital Analytics to gather data requirements and ensure alignment with strategic objectives.
• Utilize statistical techniques and predictive modeling to aid in the forecast of market trends, customer behavior, and campaign outcomes.
• Assist in the development of marketing strategies and product positioning.
• Monitor and analyze customer feedback, reviews, and sentiment to gauge brand awareness & perception in order to enable the business to identify areas for improvement.
• Support the Product Strategy Manager in preparing presentations, reports, and business cases for senior management and executive stakeholders.
• Stay updated on industry best practices, market dynamics, and technological advancements to inform strategic decision‑making.
• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment while creating a positive work environment.
• Other responsibilities as deemed appropriate or necessary by leadership.

Skills, Knowledge and Expertise

• Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or related field and 2-4 years of experience in marketing analytics, market research, or related roles and/or equivalent combinations of education and experience sufficient to carry out the duties of this role.
• Proficiency with dashboarding and data analysis tools such as Powerbi, Excel, SQL, Python, R, Tableau, or equivalent.
• Strong analytical skills with the ability to interpret complex data sets and drive towards actionable insights.
• Ability to plan and prioritize projects based on highest impact & highest value based on strategic priorities.
• Excellent communication and presentation skills, with the ability to convey technical information to non‑technical stakeholders.
• Detail‑oriented with a high level of accuracy in data analysis and reporting.
• Ability to work effectively in a fast‑paced, dynamic environment and manage multiple priorities simultaneously.
• Familiarity with digital marketing platforms, web analytics tools, and CRM systems is a plus.
• Must be comfortable working around firearms. Experience within the firearms industry is a plus
• Demonstrated ability to recognize and work in accordance with our Permission to Play Values.

Benefits

• Fast Track Career Growth
• Strong Team Environment
• Leadership Development
• Team Building Work Environment
• National/International Company Travel Opportunities