Marketing Analyst

Horizontal Talent; Greensboro (NC); On-site; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a detail-oriented marketing analyst to explore market conditions and assess potential sales. This role involves analyzing data trends, researching consumer opinions, and collaborating with various professionals to devise effective marketing strategies. The ideal candidate will possess strong communication and negotiation skills, along with a solid understanding of marketing principles. Join a dynamic team where your insights will drive impactful marketing decisions and contribute to the success of innovative products and services.

Qualifications

• Bachelor's degree in marketing or equivalent training is required.
• 2-4 years of related experience is necessary for this role.

Responsibilities

• Forecast and track marketing and sales trends, analyzing collected data.
• Conduct research on consumer opinions and marketing strategies.
• Measure the effectiveness of marketing and advertising programs.

Skills

Verbal and written communication skills

Negotiation skills

Customer service

Interpersonal skills

Time management

Knowledge of marketing principles

Knowledge of media production techniques

Education

Bachelor's degree in marketing

2-4 years related experience

Job description

Summary:
The main function of a marketing analyst is to research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing analyst is responsible for gathering information on competitors and methods of marketing and distribution.

Job Responsibilities:

1. Forecast and track marketing and sales trends, analyzing collected data.
2. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
3. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
4. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
5. Measure the effectiveness of marketing, advertising, and communications programs and strategies.

Skills:

1. Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills.
2. Basic ability to work independently and manage one’s time.
3. Basic knowledge of principles and methods for showing, promoting, and selling products or services.
4. Basic knowledge of media production, communication, and dissemination techniques and methods.

Education/Experience:

1. Bachelor's degree in marketing or equivalent training required.
2. 2-4 years related experience required.