Marketing Agent

Hhotels; Massachusetts; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Agent to enhance guest engagement and streamline communication. This dynamic role involves managing newsletters, optimizing CRM systems, and collaborating with various departments to align marketing strategies with hotel operations. You will craft detailed reports, analyze data, and monitor database segmentation to inform strategic decisions. Join a forward-thinking company that values innovation, professional development, and a positive working environment, while making a significant impact on guest experiences and hotel marketing initiatives.

Benefits

Competitive compensation package

Professional development opportunities

Continuous training

Positive working environment

Qualifications

• Bachelor’s degree in Marketing or related field required.
• Proven experience in hospitality marketing preferred.
• Strong proficiency in CRM and email marketing tools.

Responsibilities

• Develop and manage newsletter campaigns to engage guests.
• Maintain CRM systems for enhanced guest communication.
• Analyze data to assess marketing campaign effectiveness.

Skills

Analytical Skills

Creative Thinking

Teamwork Skills

Communication Skills

Project Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Hospitality Management

Tools

CRM Systems

Email Marketing Platforms

Microsoft Excel

Job description

AtH Hotels Collectionwe operate with innovation and determination, supporting our people, local communities and the environment. Our passion is to evolve, shape standards and surpass ourselves, creating unique experiences and relationships. We establish relationships of safety and reliability with everyone, promote authenticity, operate with honesty and establish relationships of trust on which we build our future and growth.

H Hotels Collection is seeking a Marketing Agent to develop and execute strategies that boost guest engagement, streamline communication, and build supplier relationships. The role includes managing newsletters, CRM systems, pre- and post-stay communications, and concierge services, as well as creating reports, analyzing data, and monitoring database segmentation for strategic decisions.

Key responsibilities:

• Develop, implement, and manage comprehensive newsletter campaigns to engage guests and promote hotel services.
• Maintain and optimize the Customer Relationship Management (CRM) system to ensure accurate guest information and enhance communication strategies.
• Create and oversee a monthly newsletter calendar, coordinating content and distribution schedules.
• Manage pre- and post-stay communication processes to enhance guest experience and satisfaction.
• Collaborate with the concierge services platform to provide guests with personalized recommendations and services.
• Ensure the smooth operation of hotel marketing activities and maintain effective cooperation with suppliers and partners.
• Coordinate with various departments to align marketing strategies with overall hotel operations.
• Craft detailed reports featuring statistical analysis to assess the effectiveness of marketing campaigns and initiatives.
• Utilize Excel and other analytical tools to monitor database segmentation, track key performance indicators, and inform marketing strategies.
• Design, distribute, and analyze internal questionnaires to gather guest feedback.
• Interpret results to identify trends and areas for improvement, providing actionable insights to management.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• Proven experience in marketing roles within the hospitality industry is preferred.
• Strong proficiency in CRM systems and email marketing platforms is preferred.
• Excellent written and verbal communication skills in English.
• Advanced knowledge of Microsoft Excel.

Skills and experience:

• Strong analytical skills with a keen attention to detail.
• Creative thinker with the ability to develop engaging content.
• Strong teamwork skills, including effective communication, collaboration, and conflict resolution abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.

In the context of the above position, the company offers:

• Competitive compensation package
• Professional development opportunities in an ever-growing Group.
• Continuous training in line with the company’s standards & dynamic development
• Positive and supportive working environment in an organization that respects its people, the environment and local communities.

For all applications and information submitted, absolute confidentiality will be maintained.