Marketing Advertising Technology Lead

ManpowerGroup; Irving (TX); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical and Prescription Drug Plans

Dental Plan

Vision Plan

Health Savings Account

Health Flexible Spending Account

Dependent Care Flexible Spending Act

Job summary

ManpowerGroup is seeking a Marketing Advertising Technology Lead to join the Marketing Technology team in Irving, Texas. The role focuses on leading architectural design and hands-on implementation of next‑gen MADTech real-time and batch architecture, bridging business needs with technical execution.

You will collaborate with engineering, stakeholders and partners (Google, GrowthLoop, MetaRouter) to build and optimize real-time and batch pipelines on GCP and GMP, and to integrate Google

Qualifications

• 7+ years in Marketing Tech/Advertising Tech architecture, Cloud Data Engineering, or AI solution architecture.
• Deep GCP expertise: Spanner, BigQuery, Pub/Sub, Vertex AI / Google Reasoning Engine.
• Familiar with MetaRouter, GrowthLoop; plus Optimizely and Adobe (AEM/AEP) knowledge.
• Experience designing real-time recommender/decision engines using LLMs, Agentic AI or ML models.
• Strong real-time streaming and batch ETL/ELT knowledge; excellent business-to-technical communication.

Responsibilities

• Lead architectural design and hands-on implementation of Unified MADTech Real-Time & Batch Architecture.
• Drive technical discussions, design reviews, and roadmap alignment with core engineering, stakeholders & partners (Google, GrowthLoop, MetaRouter).
• Architect and co-implement real-time and batch pipelines on GCP and GMP.
• Integrate Google Reasoning Engine for dynamic offer prioritization and personalized content generation.
• Oversee client-side real-time tag routing via MetaRouter and low-latency profile storage on GCP.

Skills

Agentic AI

GCP expertise

Real-time architecture

ETL/ELT pipelines

Communication skills

Tools

MetaRouter

GrowthLoop

Optimizely

Adobe AEP/AEM

Job description

Our client is seeking a Marketing Advertising Technology Lead to join their team. As a Marketing Advertising Technology Lead, you will be part of the Marketing Technology organization supporting customer engagement and personalization platforms. The ideal candidate will have strong agentic AI architecture experience, deep Google Cloud Platform (GCP) expertise, and the ability to bridge business requirements with hands‑on technical execution, which will align successfully in the organization.

Job Title: Marketing Advertising Technology Lead

Location: Irving, Texas

What's the Job?

• Lead the architectural design and hands‑on implementation of next‑generation Unified MADTech Real‑Time & Batch Architecture.

• Drive technical discussions, design reviews, and roadmap alignment with core engineering teams, enterprise stakeholders, and technology partners (Google, GrowthLoop, MetaRouter).

• Architect and co‑implement real‑time and batch pipelines across Google Cloud Platform (GCP) and Google Marketing Platform (GMP).

• Integrate Google Reasoning Engine to enable dynamic offer prioritization, Next Best Offer (NBO), and personalized campaign content generation.

• Oversee client‑side real‑time tag routing via MetaRouter, real‑time event streaming via GCP Pub/Sub, and low‑latency profile storage using GCP Cloud Spanner.

What's Needed?

• 7+ years of experience in Marketing Technology/Advertising Technology architecture, Cloud Data Engineering, or AI Solution Architecture.

• Deep GCP expertise, including Cloud Spanner, BigQuery, Pub/Sub, and Vertex AI / Google Reasoning Engine.

• Hands‑on experience or familiarity with MetaRouter and GrowthLoop; familiarity with additional martech tooling such as Optimizely and Adobe ecosystem (AEM/AEP etc.) is a plus.

• Proven experience designing real‑time recommendation/decision engines using LLMs, Agentic AI, or ML models.

• Strong knowledge of real‑time streaming and batch ETL/ELT pipelines, plus exceptional communication skills to connect business goals to technical delivery.

What's in it for me?

• Opportunity to shape modern customer engagement and personalization capabilities using agentic AI and AI‑driven decisioning.

• Hands‑on role where you will prototype, implement, and transition solutions toward production deployment with engineering teams.

• Collaboration across marketing technology channels and cross‑functional teams, including POS, Digital & Assisted.

• Direct partnership with technology ecosystem leaders such as Google, GrowthLoop, and MetaRouter.

• Chance to lead architecture discussions while actively contributing to solution development and proof‑of‑concept work.

Upon completion of waiting period consultants are eligible for:

• Medical and Prescription Drug Plans

• Dental Plan

• Vision Plan

• Health Savings Account

• Health Flexible Spending Account

• Dependent Care Flexible Spending Account

• Supplemental Life Insurance

• Short Term and Long Term Disability Insurance

• Business Travel Insurance

• 401(k), Plus Match

• Weekly Pay

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast‑changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in‑demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee's race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.