Marketing Advertising Technology Lead

Experis Technology Group; Irving (TX); On-site; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical Plan

Dental Plan

Vision Plan

401(k) with Match

Weekly Pay

Health Savings Account

Job summary

ManpowerGroup in Irving, TX is seeking a Marketing Advertising Technology Lead to join the Marketing Technology organization. The role focuses on architecting modern MADTech real-time and batch systems using agentic AI and GCP across GMP.

The candidate will bridge business requirements with hands-on execution, lead design reviews, and collaborate with Google, GrowthLoop, and MetaRouter to deliver production-ready solutions.

Qualifications

• 7+ years in Marketing Technology/Advertising Tech architecture.
• Deep GCP knowledge: Spanner, BigQuery, Pub/Sub, Vertex AI.
• Experience with real-time and batch data pipelines.
• Ability to translate business needs into technical delivery.

Responsibilities

• Lead the architectural design of MADTech real-time and batch systems.
• Drive design reviews and roadmap alignment with engineering teams and partners.
• Architect and implement real-time/batch pipelines on GCP and GMP.
• Integrate Google Reasoning Engine for dynamic offers and content generation.
• Oversee real-time tag routing and low-latency profile storage on GCP.

Skills

GCP Architecture

Agentic AI

Real-time pipelines

Stakeholder alignment

Martech domain

Tools

BigQuery

Pub/Sub

Vertex AI

Reasoning Engine

MetaRouter

GrowthLoop

Job description

Our client is seeking a Marketing Advertising Technology Lead to join their team. As a Marketing Advertising Technology Lead, you will be part of the Marketing Technology organization supporting customer engagement and personalization platforms. The ideal candidate will have strong agentic AI architecture experience, deep Google Cloud Platform (GCP) expertise, and the ability to bridge business requirements with hands-on technical execution, which will align successfully in the organization.

Job Title: Marketing Advertising Technology Lead

Location: Irving, Texas

What's the Job?

• Lead the architectural design and hands-on implementation of next-generation Unified MADTech Real-Time & Batch Architecture.
• Drive technical discussions, design reviews, and roadmap alignment with core engineering teams, enterprise stakeholders, and technology partners (Google, GrowthLoop, MetaRouter).
• Architect and co-implement real-time and batch pipelines across Google Cloud Platform (GCP) and Google Marketing Platform (GMP).
• Integrate Google Reasoning Engine to enable dynamic offer prioritization, Next Best Offer (NBO), and personalized campaign content generation.
• Oversee client-side real-time tag routing via MetaRouter, real-time event streaming via GCP Pub/Sub, and low-latency profile storage using GCP Cloud Spanner.

What's Needed?

• 7+ years of experience in Marketing Technology/Advertising Technology architecture, Cloud Data Engineering, or AI Solution Architecture.
• Deep GCP expertise, including Cloud Spanner, BigQuery, Pub/Sub, and Vertex AI / Google Reasoning Engine.
• Hands-on experience or familiarity with MetaRouter and GrowthLoop; familiarity with additional martech tooling such as Optimizely and Adobe ecosystem (AEM/AEP etc.) is a plus.
• Proven experience designing real-time recommendation/decision engines using LLMs, Agentic AI, or ML models.
• Strong knowledge of real-time streaming and batch ETL/ELT pipelines, plus exceptional communication skills to connect business goals to technical delivery.

What's in it for me?

• Opportunity to shape modern customer engagement and personalization capabilities using agentic AI and AI-driven decisioning.
• Hands-on role where you will prototype, implement, and transition solutions toward production deployment with engineering teams.
• Collaboration across marketing technology channels and cross-functional teams, including POS, Digital & Assisted.
• Direct partnership with technology ecosystem leaders such as Google, GrowthLoop, and MetaRouter.
• Chance to lead architecture discussions while actively contributing to solution development and proof-of-concept work.

Upon completion of waiting period consultants are eligible for:

• Medical and Prescription Drug Plans
• Dental Plan
• Vision Plan
• Health Savings Account
• Health Flexible Spending Account
• Dependent Care Flexible Spending Account
• Supplemental Life Insurance
• Short Term and Long Term Disability Insurance
• Business Travel Insurance
• 401(k), Plus Match
• Weekly Pay

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.