Head of Lead Gen, Verticals, and Local, gTech Ads

Google; New York (NY); Hybrid; USD 228,000 - 317,000; Full time

Benefits offered by this job

Equity

Bonus target

Benefits

Job summary

Google’s gTech Ads organization seeks a Head of Lead Gen, Verticals, and Local who will guide a team to improve advertiser outcomes and drive AI-first support solutions. The role collaborates across Sales, Product, and Engineering to transition to AI-based operations and scale outcomes for Google advertisers.

The leader will shape strategy, manage a cross-functional team of Product Excellence and Practitioner Success Managers, and influence senior leadership with data-driven narratives.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 10 years of product or program management experience.
• 5 years of people management experience.

Responsibilities

• Lead a high-performing team of PEMs and PSMs to drive product and practitioner excellence for Lead Gen, Local, and Travel verticals.
• Oversee transition to AI-based solutions within support operations with PM and Engineering collaboration.
• Define and drive gTech Ads product and service strategy and long-term roadmap.
• Lead responses to accelerate product adoption and customer growth; remove friction in customer experience.
• Oversee internal tools lifecycle and translate feedback into actionable roadmaps.

Skills

Leadership

Stakeholder influence

Data-driven decisions

AI transition

Education

Bachelor’s degree or equivalent practical experience

Job description

Head of Lead Gen, Verticals, and Local, gTech Ads

Advanced

Experience owning outcomes and decision making, solving ambiguous problems and influencing stakeholders; deep expertise in domain.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Sunnyvale, CA, USA; New York, NY, USA.

Minimum qualifications

• Bachelor’s degree or equivalent practical experience.
• 10 years of experience in product or program management.
• 5 years of experience in people management.

Preferred qualifications

• 10 years of experience in product operations, technical solutions, or strategy and operations.
• 5 years of experience managing and developing high-performing teams.
• Experience collaborating with cross-functional executive stakeholders (Product, Engineering, Sales).
• Proven track record in operational excellence, performance management, and career development.
• Deep knowledge of the Google Ads ecosystem or Search.
• Strong strategic thinking and ability to influence senior leadership through data-driven narratives.

About the job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.

As the Head of Lead Generation (Gen), Verticals, and Local, you will lead a team of Product Excellence and Practitioner Success Managers to drive growth and improve the customer experience for advertisers. Working across sales, support, and engineering, you will be primarily responsible for leading the strategic transition to AI-based solutions for support operations, ensuring our advertisers thrive in an AI-first world.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $228000 - $317000 (USD) + 25% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Lead and manage a high-performing team of Product Excellence Managers (PEMs) and Practitioner Success Managers (PSMs) to drive product and practitioner excellence for the Lead Gen, Local, and Travel verticals.
• Lead the transition to AI-based solutions within support operations, working horizontally with PM and Engineering to ensure advertisers succeed in an AI-first ecosystem.
• Define and drive the gTech Ads product and service strategy, and long-term roadmap.
• Lead strategic responses to accelerate product adoption, drive customer growth and remove friction to customer experience.
• Oversee the lifecycle of internal tools and product deployments, translating customer feedback and metrics into actionable product gaps to influence Engineering and Product roadmaps.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google’s EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.