Marketing Acquisition Associate

Fanatics; New York (NY); On-site; USD 70,000 - 85,000; Full time

Job summary

Fanatics is seeking a Marketing Operations professional to drive measurement, attribution and analytics across campaigns for Fanatics Commerce, Collectibles, and Betting & Gaming. You will partner with Design, Operations and Business stakeholders to ensure campaigns run end-to-end and tracking remains accurate.

The role requires 2+ years in marketing operations or analytics, experience with AppsFlyer and Amplitude, and a data-driven mindset.

Qualifications

• 2+ years in marketing operations, growth, analytics, or related role.
• Hands-on with attribution or mobile measurement platforms and analytics tools.
• Experience building or maintaining tracking links and attribution logic.
• Excellent analytical mindset and data-driven decision making.

Responsibilities

• Support creation, execution, and monitoring of campaigns across Fanatics businesses.
• Collaborate with Design, Operations, and Business stakeholders to ensure end-to-end campaign functionality.
• Assist in managing calendars for promotions and launches during major sports moments.
• QA assets and placements across websites, apps, email, and SMS channels.
• Build recurring and ad-hoc reports to gauge performance and drive growth.

Skills

Marketing operations

Analytics

Attribution platforms

Data-driven mindset

Cross-functional teamwork

Flexibility

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

AppsFlyer

Amplitude

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Overview

Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We're a team that values collaboration, creativity, and the power of sport to unite people worldwide.

Responsibilities

• Support the creation, execution, and monitoring of campaigns across Fanatics Commerce, Fanatics Collectibles (Live & Collect), and Fanatics Betting & Gaming (Sportsbook, Casino, Fanatics Markets).
• Collaborate with Design, Operations, and Business stakeholders to ensure marketing touchpoints and campaigns function correctly end to end.
• Assist in managing shop, promotion, and free-to-play release calendar activating across the biggest moments in sports across professional and college leagues.
• Brief creative assets and QA placements across websites, mobile applications, email & SMS communications and more.
• Build recurring and ad-hoc reports to gauge overall performance and set targets to drive growth across channels.
• Manage organization across all marketing assets and details to ensure efficient and accurate tracking.
• Help coordinate end-to-end tests to optimize performance across a number of placements and channels.
• Identify opportunities to streamline workflows and improve processes to encourage boosts in performance and value for users
• Act as a reliable execution partner in a fast-paced, evolving environment.

Qualifications

• 2+ years of experience in marketing operations, growth/acquisition marketing, analytics, or a related role.
• Hands‑on experience with attribution or mobile measurement platforms (e.g., AppsFlyer) and analytics platforms (e.g., Amplitude) strongly preferred.
• Experience building or maintaining tracking links and familiarity with attribution/measurement logic.
• Strong analytical mindset with experience working in data‑driven environments.
• Familiarity with mobile attribution and privacy/compliance considerations (e.g., App Tracking Transparency, data privacy regulations) a plus.
• Overall familiarity with the sports calendar and landscape (significant passion for sports is a plus)
• Highly detail‑oriented with experience owning workstreams.
• Curious, fast learner with a willingness to dive deep into new systems and operational models.
• Collaborative, empathetic team player comfortable working cross‑functionally.
• Bachelor’s degree in Business, Marketing, Communications or related field.
• Willingness to work flexible hours including occasional evenings or weekends as needed.

Depending on the role, your interview and onboarding experience may include in‑person components, such as onsite interviews or Launching into Better: LIVE—a multi‑day cultural immersion in New York City for full‑time, non‑seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full‑time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$70,000 - $85,000 USD