Marketing Acquisition Associate

Fanatics; New City (NY); On-site; USD 70,000 - 85,000; Full time

Job summary

Fanatics is seeking an operations associate to support campaign execution and analytical insights across Fanatics Commerce, Collectibles, and Gaming. The role requires a detail-oriented problem solver with strong operational and marketing analytics skills.

You will operationalize campaigns, ensure content accuracy, and produce insights to inform decisions across Marketing, CRM, and Product. A blend of hands-on execution and process improvement will drive reporting rigor.

Qualifications

• 2+ years of experience in marketing operations, growth/acquisition marketing, analytics, or related roles.
• Hands-on experience with attribution or mobile measurement platforms (AppsFlyer) and analytics (Amplitude) strongly preferred.
• Experience building or maintaining tracking links and familiarity with attribution/measurement logic.
• Strong analytical mindset with data-driven decision making.

Responsibilities

• Support the creation, execution, and monitoring of campaigns across Fanatics Commerce, Collectibles, and Gaming.
• Collaborate with Design, Operations, and Stakeholders to ensure marketing touchpoints function end to end.
• Assist in managing promotion calendars and release calendars for major sports moments.
• Brief creatives and QA placements across websites, apps, email, and SMS.
• Build recurring and ad-hoc reports to gauge performance and drive growth.
• Maintain organization of marketing assets and tracking details.
• Coordinate end-to-end tests to optimize placements and channels.
• Identify opportunities to streamline workflows and boost performance for users.
• Act as a reliable execution partner in a fast-paced environment.

Skills

Campaign management

Analytics

Attribution

Mobile attribution

Reporting

Cross-functional

Data-driven

Education

Bachelor's degree

Tools

AppsFlyer

Amplitude

Job description

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Overview

Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We're a team that values collaboration, creativity, and the power of sport to unite people worldwide.

The Fanatics App team seeks an operations associate to support campaign execution and analytical insights across FES digital product surfaces. This role is designed for a detail oriented problem solver with a strong operational mindset. You will be responsible for operationalizing campaigns, maintaining content/promotional accuracy, and producing insights that inform decision making across Marketing, CRM and Product. This role blends hands on execution with continuous process improvement and reporting rigor.

The ideal candidate has a strong digital marketing and analytics knowledge, an operational mindset, and an interest in the sports landscape. This role will build skills in developing data-driven & test-based acquisition strategies across a multi-faceted ecosystem.

Responsibilities

• Support the creation, execution, and monitoring of campaigns across Fanatics Commerce, Fanatics Collectibles (Live & Collect), and Fanatics Betting & Gaming (Sportsbook, Casino, Fanatics Markets).
• Collaborate with Design, Operations, and Business stakeholders to ensure marketing touchpoints and campaigns function correctly end to end.
• Assist in managing shop, promotion, and free-to-play release calendar activating across the biggest moments in sports across professional and college leagues.
• Brief creative assets and QA placements across websites, mobile applications, email & SMS communications and more.
• Build recurring and ad-hoc reports to gauge overall performance and set targets to drive growth across channels.
• Manage organization across all marketing assets and details to ensure efficient and accurate tracking.
• Help coordinate end-to-end tests to optimize performance across a number of placements and channels.
• Identify opportunities to streamline workflows and improve processes to encourage boosts in performance and value for users
• Act as a reliable execution partner in a fast-paced, evolving environment.

Qualifications

• 2+ years of experience in marketing operations, growth/acquisition marketing, analytics, or a related role.
• Hands-on experience with attribution or mobile measurement platforms (e.g., AppsFlyer) and analytics platforms (e.g., Amplitude) strongly preferred.
• Experience building or maintaining tracking links and familiarity with attribution/measurement logic.
• Strong analytical mindset with experience working in data-driven environments.
• Familiarity with mobile attribution and privacy/compliance considerations (e.g., App Tracking Transparency, data privacy regulations) a plus.
• Overall familiarity with the sports calendar and landscape (significant passion for sports is a plus)
• Highly detail-oriented with experience owning workstreams.
• Curious, fast learner with a willingness to dive deep into new systems and operational models.
• Collaborative, empathetic team player comfortable working cross-functionally.
• Bachelor’s degree in Business, Marketing, Communications or related field.
• Willingness to work flexible hours including occasional evenings or weekends as needed.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$70,000 - $85,000 USD

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.