Marketer/Community Liaison

Inhouse Hospice Llc; Bingham Farms (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Bonus based on performance

Job summary

Inhouse Hospice Llc is seeking a Marketing Director to oversee all marketing activities, build relationships with customers and referral sources, and negotiate contracts with payer groups. You will lead the marketing team and shape strategic plans to grow service reach in the hospice sector.

The role requires strong communication, negotiation, and public relations skills, with prior hospice experience preferred. A bachelor’s degree and proactive leadership are essential for success.

Qualifications

• Bachelor’s degree, preferred.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
• Hospice experience required.

Responsibilities

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, payer and patient perceptions of the agency as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of agency's markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the agency.
• Monitors and reports cost effectiveness of marketing efforts.

Skills

Negotiation

Public relations

Communication

Autonomy

Organization

Assertiveness

Flexibility

Cooperation

Education

Bachelor’s degree

Job description

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Bonus based on performance

Job Description Summary

Responsible for managing all aspects of organization marketing including managing the members of the marketing team, establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

Roles & Responsibilities

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives.
• Assures that staff understand and adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities (gifts and services), patient solicitation, and accurate marketing materials.
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers.
• Assists the Executive Director/Administrator in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
• Employs marketing and promotional initiatives to achieve budgetary volume projections.
• Establishes and maintains positive working relationships with current and potential referral and payer sources.
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters.
• Recruits, selects, orients, and directly manages members of the marketing team.
• Builds and monitors community, customer, payer and patient perceptions of the agency as a high quality provider of services.
• Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
• Maintains comprehensive working knowledge of agency's markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by the agency.
• Monitors and reports cost effectiveness of marketing efforts.

Salary

• Competitive

Qualifications

• Bachelor’s degree, preferred.
• Ability to market aggressively and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
• Hospice experience required.