Marketing

SBH Community Service Network Inc.; New York (NY); In loco; USD 70.000 - 110.000; Tempo pieno

Descrizione del lavoro

SBH Community Service Network Inc. in Brooklyn, NY seeks a Creator & Community Marketing Manager to lead influencer partnerships, ambassador programs, live selling initiatives, and community engagement. You will drive campaigns, content, and events across digital platforms while working closely with leadership.

The role emphasizes hands-on marketing strategy, relationship management, and on-camera brand representation, with on-site work five days weekly in Brooklyn.

Competenze

• 3–5+ years of marketing experience with influencer, creator, ambassador, or community programs.
• Proven experience growing creator or influencer initiatives.
• Strong understanding of digital marketing, customer acquisition, and campaigns.
• Experience managing influencer budgets and deliverables.
• Confident, engaging on-camera presence for live selling.
• Familiarity with Instagram, Facebook, YouTube, and TikTok.
• Excellent written and verbal communication skills.
• Strong organizational, project-, and time-management abilities.
• Analytical mindset with ability to interpret marketing data and make strategic recommendations.
• Genuine interest in outdoor lifestyle, brand partnerships, and community engagement.
• Ability to work on-site in Brooklyn five days per week.

Mansioni

• Develop and expand influencer and brand ambassador programs.
• Identify, recruit, and establish relationships with content creators and influencers.
• Manage paid partnerships and ongoing creator collaborations from outreach to completion.
• Develop creative briefs and provide direction for content across platforms.
• Coordinate approximately 2–4 influencer campaigns per month.
• Manage creator budgets, campaign timelines, deliverables, and payments.
• Monitor campaign performance and identify opportunities to improve engagement, conversions, and sales.
• Build scalable systems for managing creator relationships and marketing initiatives.
• Develop and manage live selling programs on TikTok Shop, YouTube Live, and Amazon Live.
• Host engaging live shopping events featuring product demonstrations and brand storytelling.
• Present products confidently, communicating features and value.
• Coordinate with creators to participate in live selling events.
• Develop live show formats, product selections, and promotional strategies.
• Appear in marketing videos, creator collaborations, and media interviews.
• Monitor live selling performance and recommend growth strategies.
• Repurpose successful creator content for ads, landing pages, and emails.
• Present marketing results and recommendations during weekly performance meetings.

Conoscenze

Influencer marketing

Creator partnerships

Digital marketing

Community development

On-camera presence

Campaign management

Content production coordination

Live selling strategy

Analytics & performance

Strumenti

TikTok Shop

YouTube Live

Amazon Live

Descrizione del lavoro

Location: Brooklyn, NY
Employment Type: Full-Time, On-Site
Schedule: Monday–Friday, 5 Days In-Office
Salary:Based on Experience
Reports To: Director of Marketing

Position Overview

Creator & Community Marketing Manager

Location: Brooklyn, NY
Employment Type: Full-Time, On-Site
Schedule: Monday–Friday, 5 Days In-Office
Salary:Based on Experience
Reports To: Director of Marketing

An established outdoor apparel brand is seeking a creative, ambitious, and results-driven Creator & Community Marketing Manager to lead its influencer partnerships, ambassador programs, live selling initiatives, and community engagement efforts.

The ideal candidate has a strong background in influencer marketing, creator partnerships, digital marketing, and community development, with the ability to turn creative campaigns into measurable sales growth.

This is a hands-on position that combines marketing strategy, content creation, relationship management, and on-camera brand representation.

The selected candidate will work closely with company leadership to develop and execute marketing initiatives, build relationships with creators, manage live selling programs, and expand the brand's presence across digital platforms.

This position requires working on-site in Brooklyn five days per week, with regular involvement in content shoots, product demonstrations, live selling events, and community activities.

Key Responsibilities

Influencer & Creator Marketing

• Develop, manage, and expand the company's influencer and brand ambassador programs.

• Identify, recruit, and establish relationships with content creators and influencers.

• Manage paid partnerships and ongoing creator collaborations from initial outreach through campaign completion.

• Develop creative briefs and provide direction for content across Instagram, Facebook, YouTube, and other platforms.

• Coordinate approximately 2–4 influencer campaigns per month.

• Manage creator budgets, campaign timelines, deliverables, and payments.

• Monitor campaign performance and identify opportunities to improve engagement, conversions, and sales.

• Build scalable systems for managing creator relationships and marketing initiatives.

Live Selling & On-Camera Content

• Develop and manage the company's live selling program across platforms such as TikTok Shop, YouTube Live, and Amazon Live.

• Host engaging live shopping events featuring product demonstrations and brand storytelling.

• Present products confidently and communicate their features, benefits, and value.

• Coordinate with creators and brand ambassadors to participate in live selling events.

• Develop live show formats, product selections, and promotional strategies.

• Appear in marketing videos, product demonstrations, creator collaborations, and media interviews.

• Monitor live selling performance and recommend strategies to increase sales and customer engagement.

• Help transform successful live selling content into additional marketing assets.

Digital Marketing & Growth Strategy

• Identify new marketing opportunities and present actionable growth strategies to company leadership.

• Develop campaign proposals supported by performance data, projected costs, and expected returns.

• Test approximately 1–2 new marketing channels per quarter.

• Collaborate across paid social, email marketing, SMS, organic content, website marketing, and public relations.

• Analyze marketing performance and identify opportunities to improve customer acquisition and revenue.

• Develop monthly forecasts for creator marketing and contribute to broader marketing revenue projections.

• Manage creative testing initiatives, including A/B testing and content optimization.

• Repurpose high-performing creator content for paid advertisements, landing pages, and email campaigns.

• Present marketing results and recommendations during weekly performance meetings.

E-Commerce & Website Merchandising

• Support website and Amazon merchandising initiatives.

• Coordinate product launches, restocks, and presale campaigns.

• Align marketing activities with product availability and inventory levels.

• Assist with optimizing product presentations and promotional content.

• Monitor website performance and identify opportunities to improve conversions.

• Collaborate with internal teams to ensure marketing campaigns support sales and inventory objectives.

Content Production & Community Engagement

• Coordinate product photography, video shoots, and other creative production activities.

• Manage freelance photographers, editors, and external production partners.

• Organize product samples and materials for influencer collaborations and content shoots.

• Plan and execute community events, brand partnerships, and promotional activities throughout the NYC area.

• Develop relationships with outdoor enthusiasts, community organizations, and relevant brand partners.

• Identify opportunities to strengthen brand awareness and customer loyalty.

• Represent the brand professionally at events, shoots, and promotional activities.

Qualifications

• 3–5+ years of marketing experience required, preferably with direct responsibility for influencer, creator, ambassador, or community marketing programs.

• Demonstrated experience developing or growing successful creator or influencer marketing initiatives.

• Strong understanding of digital marketing, customer acquisition, and campaign performance.

• Experience managing influencer partnerships, campaign budgets, and marketing deliverables.

• Confident and engaging on-camera presence, with the ability to host live selling events and explain products effectively.

• Familiarity with social media platforms, including Instagram, Facebook, YouTube, and TikTok.

• Strong understanding of e-commerce marketing and the relationship between content, engagement, and sales.

• Experience managing freelancers, agencies, vendors, or creative production teams.

• Excellent written and verbal communication skills.

• Strong organizational, project-management, and time-management abilities.

• Analytical mindset with the ability to interpret marketing data and make strategic recommendations.

• Self-motivated, proactive, and comfortable taking ownership of marketing initiatives.

• Ability to collaborate closely with senior leadership and cross-functional teams.

• Genuine interest in outdoor activities, apparel, and outdoor lifestyle culture.

• Ability to work on-site in Brooklyn five days per week.