Creator Marketing Manager

Outside; United States; Remote; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health care

Vision

Dental

Retirement plan

Flexible Time Away

Sick leave

Job summary

Outside is seeking a Creator Marketing Manager to lead the Outside Creator Network (OCN), pairing creators with brands and running campaigns from brief to final report, including budgets and contracts.

This is a fully remote role across the United States and Canada. You will contribute ideas to pitches, manage production workflows, track performance, and stay ahead of creator trends while supporting campaigns across Brandworks.

Qualifications

• 3+ years of experience in creator/influencer marketing, social media marketing, or digital marketing.
• Strong knowledge of social platforms and creator marketing, with a sense of what makes content authentic.
• Excellent written and verbal communication, collaborative mindset.

Responsibilities

• Proactively source and vet new creators across Instagram, TikTok, and Facebook.
• Pair creators with brand and campaign needs, and write clear briefs.
• Manage post-production and the full campaign workflow, including Meta partnership ads.
• Track, analyze, and report on campaign performance using social media data.
• Manage creator campaign budgets and negotiate creator contracts.
• Contribute ideas to internal pitches and RFP responses; join client kickoff calls after a campaign is sold.
• Support creator content for fitness challenges on Outside's Map My apps.
• Stay current on social media and creator trends, apply them to planning.

Skills

Creator marketing

Social media marketing

Project management

Data analysis

Content storytelling

Communication

Google Workspace

Asana

Contract negotiation

Education

Bachelor's degree in Communications, Journalism, Marketing, or related field

Tools

Asana

Google Workspace

Meta partnership ads

Job description

ARE YOU READY TO TAKE YOUR CAREER TO NEW HEIGHTS? ARE YOU SEEKING A NEW CHALLENGE IN A DYNAMIC SECTOR?

This is a very exciting and highly innovative time here at Outside.

OUR TRUE NORTH:Outside Interactive, Inc., the premier hub for active lifestyle enthusiasts, offers best-in-class content and experiences to more than 70 million of the world’s most passionate outdoor, wellness, and endurance enthusiasts every month. We inspire a broad and diverse audience to do the activities they love with greater enjoyment, inspiration, and knowledge and are dedicated to making real change in the outdoor and fitness industries.

The Creator Marketing Manager leads the Outside Creator Network (OCN), a community of outdoor, fitness, and adventure creators. OCN powers branded campaigns for Brandworks, Outside's in-house content marketing agency. This person scouts and vets new creators, pairs them with the right brands, and runs creator-led campaigns from first brief to final report, including budgets and contracts.

This is a hands-on role for someone who knows what makes social content authentic, credible, and engaging, and who loves finding new voices. Expect a steady pace most of the year, with a couple of multi-campaign pushes and contract support available during peaks. This is not a sales role. You'll contribute ideas to pitches and join client kickoffs once a campaign is sold.

Responsibilities

• Proactively source and vet new creators across Instagram, TikTok, and Facebook; there's no fixed roster, so you'll build the bench campaign by campaign
• Pair creators with brand and campaign needs, and write clear, on-strategy creator briefs
• Manage post-production and the full campaign workflow, including Meta partnership ads (boosting/whitelisting)
• Track, analyze, and report on campaign performance using social media data
• Manage creator campaign budgets and negotiate creator contracts
• Contribute ideas to internal pitches and RFP responses; join client kickoff calls after a campaign is sold
• Support creator content for fitness challenges on Outside's Map My apps
• Stay current on social media and creator trends, and apply them to campaign planning

Within 1 Month, You Will

• Onboard with the Brandworks team and learn current OCN processes and custom content services
• Take ownership of post-production and creator briefs
• Start building relationships with existing creators and scouting new creators for upcoming campaigns
• Demonstrate proficiency in campaign tracking and reporting

Within 6 Months, You Will

• Independently lead creator campaigns from concept to execution
• Own creator budgets and contract negotiations
• Expand the OCN network with a diverse range of creators matched to campaign needs
• Apply trend knowledge to optimize content creation and delivery

Within 12 Months, You Will

• Use social data insights to influence OCN strategy and identify new opportunities
• Scale the program with measurable growth
• Define best practices for campaign management, budget allocation, and contract negotiation across Brandworks
• Serve as the team's go-to creator marketing expert

What You Bring

• 3+ years of experience in creator/influencer marketing, social media marketing, or digital marketing
• Deep knowledge of social platforms and creator marketing, with a strong sense of what makes content authentic and engaging
• Strong project management skills across multiple campaigns, deadlines, and budgets
• Experience analyzing social media data and turning it into clear reports and recommendations
• Creative approach to storytelling and content creation
• Strong written and verbal communication skills; collaborative, solution-oriented mindset
• Proficiency in Google Workspace and Asana; experience with Meta partnership ads a plus
• Creator or talent contract negotiation experience a plus
• Bachelor's degree in Communications, Journalism, Marketing, or a related field preferred
• Enthusiasm to grow and evolve in a fast-moving field

What We Offer

This is a fully remote role, and we welcome applicants based anywhere in the United States or Canada. The disclosure below is provided specifically to satisfy Colorado's pay transparency law for roles that could be performed there, it does not limit who may apply. Entirely remote job that could be performed in Colorado: Employees can expect to be paid a salary of between $65,000 to $80,000. Additional compensation may include a bonus or commission. Additional benefits include health care, vision, dental, retirement, Flexible Time Away, sick leave, and more. This salary range is merely an estimate and may vary based on an applicant's location, market data/ranges, an applicant's skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

We are committed to fostering a diverse and inclusive workplace. Outside Inc is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected characteristics. Pursuant to applicable laws, we also make accommodations for qualified individuals with disabilities. We believe a diverse team is a strong team, and we encourage candidates from all backgrounds to apply.