Marketing

Best Home Health Providers, Inc.; Alameda (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous PTO Policy

Wellness Days

Paid Sick Days

Paid Bereavement Leave

Skills Training & Development

Company Social Events

Referral Bonus

401(k) With A Company Match

Health Insurance (Medical, Dental, and

FSA

Job summary

Best Home Health Providers, Inc. in Alameda, CA seeks a Marketing/Community Relations Director to lead its marketing and sales activities, manage the marketing/sales team, and develop relationships with referral sources, payers, and community partners.

You will negotiate contracts, ensure compliance with anti-kickback and advertising rules, plan budgets, monitor market trends, and drive growth by identifying opportunities for new or improved services.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field is required
• Three years of healthcare marketing management experience
• At least one year of sales experience preferred
• Strong communication, negotiation, and public-relations skills
• Autonomy, organization, assertiveness, flexibility, and cooperation required

Responsibilities

• Direct daily marketing operations and implement marketing and sales initiatives
• Develop marketing plans and promotional strategies to meet budgeted volume goals
• Recruit, orient, supervise, and manage the marketing/sales team
• Establish and maintain relationships with referral sources, customers, community partners, and payers
• Negotiate contracts and service pricing with managed care organizations, government agencies, insurers, and other payers
• Ensure marketing staff comply with anti-kickback, lawful gifts/services, patient solicitation, and accurate marketing materials
• Partner with the Executive Director/Administrator on annual volume projections, budgets, and resource allocation
• Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources
• Strengthen the organization’s image as a high-quality service provider
• Participate in strategic planning and identify opportunities for new or improved services
• Monitor and report the cost-effectiveness of marketing efforts

Skills

Marketing management

Sales experience

Public relations

Negotiation

Team supervision

Communication

Education

Bachelor's degree in Marketing / Business Administration

Master's degree preferred

Job description

The Marketing/Community Relations Director leads the organization's marketing and sales activities. The position manages the marketing/sales team, develops relationships with referral and payer sources, addresses customer needs, negotiates service contracts, and supports organizational growth while ensuring marketing activities comply with applicable laws and regulations.

Responsibilities

• Direct daily marketing operations and implement marketing and sales initiatives
• Develop marketing plans and promotional strategies to meet budgeted volume goals
• Recruit, orient, supervise, and manage the marketing/sales team
• Establish and maintain relationships with referral sources, customers, community partners, and payers
• Negotiate contracts and service pricing with managed care organizations, government agencies, insurance Case Managers, and other payers
• Ensure marketing staff comply with requirements concerning anti-kickback rules, lawful gifts and services, patient solicitation, and accurate marketing materials
• Partner with the Executive Director/Administrator on annual volume projections, marketing budgets, and resource allocation
• Conduct ongoing market assessments and maintain knowledge of payer groups, referral sources, government agencies, competitors, and community resources
• Strengthen perceptions of Best Home Health Providers Inc as a high-quality service provider
• Participate in strategic planning and identify opportunities for new or improved services based on customer needs
• Monitor and report the cost-effectiveness of marketing efforts

Requirements

The position requires a Bachelor's degree in Marketing, Business Administration, or a related field, with a Master's degree preferred. Candidates should have at least three years of healthcare marketing management experience, preferably involving home care operations; at least one year of sales experience is preferred.
Successful candidates should demonstrate supervisory ability, business-management knowledge, strong communication, negotiation, and public-relations skills, and the ability to market assertively while interacting tactfully with customers and the community. The role also requires autonomy, organization, assertiveness, flexibility, and cooperation.

Benefits

• Generous PTO Policy
• Wellness Days
• Paid Sick Days
• Paid Bereavement Leave
• Skills Training & Development
• Company Social Events
• Referral Bonus
• 401(k) With A Company Match
• Health Insurance (Medical, Dental, and Vision Options)
• FSA