Sr Director, Marketing AI Transformation

Thomson Reuters; Frisco (TX); On-site; USD 158,000 - 293,000; Full time

Benefits offered by this job

Flexible work policy

Mental Health Days

Tuition reimbursement

Retirement savings

Employee assistance program

Job summary

Thomson Reuters is seeking an AI leader who will turn strategy into production-grade marketing AI capabilities. You will own skills development, lead a team of AI engineers, and partner with engineering and data science to deliver complete marketing workflows from brief to channel.

You will drive governance, portability, and measurable outcomes while maintaining quality and compliance across demand generation, content, lifecycle, and analytics teams.

Qualifications

• Hands-on experience architecting and shipping production AI applications.
• Deep fluency in B2B marketing technology and workflows.
• Strong data engineering or software development foundation.
• Record of building capabilities from scratch and scaling usage.
• Experience leading engineers as a hands-on builder-leader.

Responsibilities

• Own AI skills development and governance for marketing workflows.
• Lead a team of AI engineers and maintain technical bar.
• Translate AI use-cases into shipped, measurable capabilities.
• Coordinate with engineering and data science as dependencies.
• Deliver complete marketing workflows from brief to channel.

Skills

AI leadership

Hands-on builder

Team leadership

Cross-functional collaboration

AI architecture

Data pipelines

Education

Bachelor's degree or equivalent

Tools

Martech stack

Marketing automation

CRM

Web & content platforms

BI

Job description

Job Description

This leader turns our marketing AI strategy into working capability. The strategy and priorities are set; this role makes them real in production, at the quality bar a company serving legal, tax, and risk professionals demands. You know how modern B2B marketing actually works, across demand generation, campaign and content operations, lifecycle and email, web and personalization, and audience and measurement, and you have built AI and data capability that makes those teams measurably faster and better.

You own AI skills development: the design, build, versioning, and governance of the library of AI skills and agents that power marketing workflows end to end. You lead a team of AI engineers and are a hands-on builder yourself, not solely a manager. Delivering the strategy also depends on Teams you do not own, including engineering and data science functions; you will partner with and coordinate those Teams as dependencies, setting clear interfaces and holding delivery on track across them.

Success is not a longer list of tools or adoption dashboards. It is complete marketer workflows that work, from brief through content through channel, a foundation that is compliant and portable, and clear ownership of quality so AI improves outcomes without introducing regressions. Our internal AI credibility is a direct extension of our external brand, and this role protects it.

Key Responsibilities

• Own AI skills development: architect, build, version, and maintain the skills and agents that power marketing workflows, and set the standards others build to.
• Lead and grow a team of AI engineers, and stay hands-on enough to build alongside them and set the technical bar.
• Convert the prioritized AI use-case portfolio into shipped, measurable capability against committed timelines and quality standards.
• Manage cross-functional dependencies: partner with and coordinate the engineering and data science Teams the strategy relies on, defining clear interfaces, sequencing, and accountability so delivery does not stall between teams.
• Deliver complete marketing workflows rather than fragments, from brief to channel-ready output across demand generation, content and creative, lifecycle, web and personalization, and audience and measurement.
• Embed with demand gen, content, web, lifecycle, and analytics teams to learn their workflows first-hand, so what you build fits how marketing operates and actually gets adopted.
• Build the compliance foundation first: legal, privacy, accessibility, and content-integrity checks as reusable building blocks that everything else sits on top of.
• Establish engineering governance: a single accountable owner per skill, versioning and review discipline, monitoring for quality regressions, cost control, and guardrails for higher-risk autonomous use cases.
• Engineer for portability and avoid platform lock-in, so investment is not stranded by future platform decisions.
• Instrument outcomes that matter, including pipeline contribution, hours redeployed, time-to-insight, adoption and quality, and raise the standard for accountability and workflow redesign, not just speed.
• Partner with enterprise engineering, IT, and commercial and revenue operations so marketing AI integrates cleanly with the wider technology and commercial architecture.

Required Qualifications

• Hands-on experience architecting and shipping production AI applications: agentic workflows, skill and context engineering, orchestration, retrieval, and tool and API integration. You have built these systems, not just overseen them.
• Deep fluency in how B2B marketing works and the technology behind it, built by delivering data, analytics, or AI capability for marketing teams. You know the martech and marketing-data stack and the core workflows: demand gen, campaign and content operations, lifecycle, segmentation, web and personalization, and attribution.
• A strong technical foundation in data engineering, analytics engineering, business intelligence, or software engineering: data pipelines, modern data platforms and warehouses, and the discipline to build for scale, quality, and governance. Deep data engineering experience counts fully here.
• A track record of building a capability or platform from scratch and scaling it to real, sustained usage.
• Experience leading engineers as a hands-on builder-leader, setting technical direction and raising the bar of those around you.
• Proven ability to deliver through influence and partnership across Teams you do not own, managing dependencies and holding cross-functional delivery on track.
• Sound judgment on quality, risk, and governance in production AI, and the instinct to say no to work that will not clear a value or quality bar.
• Bachelor's degree or equivalent practical experience. We care more about what you have built than where you studied.

Preferred Qualifications

• Hands-on experience with the martech and marketing-data stack (marketing automation, CRM, CDP, web and content, BI) and with B2B demand generation and lifecycle marketing.
• Familiarity with common marketing, data, and commercial technology stacks, including marketing automation, CRM, web and content platforms, and BI and data-transformation tooling.
• Data science experience such as propensity, attribution, or segmentation modeling.
• Experience in a regulated or high-accuracy industry, such as legal, tax, financial services, or healthcare, where compliance and correctness are non-negotiable.
• A record of shipping AI or automation capability that a business function adopted at scale.

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What's in it For You?

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $157,500 USD - $292,500 USD. Base pay is positioned within the range based on several factors including an individual's knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. This job posting will close 10/30/2026.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on thomsonreuters.com