Marketer, ABM

USA018 Thomson Reuters Holdings Inc.; Eagan (MN); Hybrid; USD 58,000 - 108,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Mental health days

Job summary

Thomson Reuters seeks a well-organized, highly collaborative Marketer – Account-Based Marketing (ABM) to drive personalized, high-impact experiences for priority accounts. You will support planning, execution, and optimization of ABM programs in partnership with Sales, Strategy, and centralized marketing teams.

Your role involves coordinating timelines, budgets, stakeholder alignment, and measurement to accelerate pipeline while building scalable ABM processes across a fast-paced,

Qualifications

• Bachelor’s degree or equivalent experience in marketing.
• 2–4 years in B2B marketing—ABM, demand generation, field marketing, or lifecycle/expansion for cloud software or services.
• Experience supporting Sales through account planning and opportunity support.
• Strong project management and communication skills; able to manage multiple workstreams.
• Customer-first mindset with ability to adapt to shifting priorities.
• Ability to collaborate across marketing, sales, operations, and analytics.

Responsibilities

• Plan and execute ABM programs engaging prioritized accounts and buying groups.
• Collaborate with Sales and Strategy to align goals, personas, engagement plays, and success criteria.
• Operationalize ABM plays with centralized marketing and Sales to activate tactics.
• Manage end-to-end program timelines, deliverables, budgets, and approvals.
• Coordinate lead/account workflows and ensure timely routing and actioning.
• Orchestrate integrated channel tactics (events, paid media, email, gifting).
• Measure ABM performance and optimize campaigns with insights teams.
• Leverage marketing technology to target, personalize, and track ABM programs.
• Maintain standard processes with templates and best practices.
• Contribute fresh ideas to differentiate Thomson Reuters’ brand.

Skills

ABM marketing

Demand generation

Field marketing

Lifecycle marketing

Marketing analytics

Sales alignment

Project management

Communication

Education

Bachelor’s degree in marketing or related field

Tools

Workfront

Anaplan

CRM

Webinar tools

6sense

Marketing automation

Job description

We’re looking to hire a well-organized, highly collaborative Marketer – Account-Based Marketing (ABM) who is passionate about creating personalized, high-impact experiences for priority accounts and supporting measurable pipeline impact. This role sits within the Demand Activation – Field Marketing and ABM team and supports the planning, execution, and optimization of ABM programs, partnering closely with Sales, Strategy, Campaign Planning, and centralized marketing teams. You’ll support the operational excellence behind ABM: account planning support, program coordination, stakeholder alignment, timelines/deliverables, vendor/agency coordination, budget tracking, measurement/reporting, and continuous optimization. Our ideal candidate is passionate about best-in-class customer experiences and enjoys helping build repeatable ABM processes that scale. Attention to detail, project management, communication, and comfort in fast-paced environments are must-haves—along with strong collaboration skills and the drive to keep cross-functional teams moving toward shared account outcomes. We are amidst a change in how Thomson Reuters goes to market—moving faster, asking harder questions, and holding ourselves accountable for best-in-class customer experiences. We put the customer at the center of everything we do. Details matter. If you love translating insights into coordinated programs that Sales use and can bring structure to ambiguity, this role is for you. You should enjoy partnering with marketing and sales colleagues to identify where we can innovate, reduce friction in the buyer journey, and drive deeper engagement inside a well-established customer base. You’re energized by experimentation, can pivot when priorities change, and thrive as a high-accountability self-starter who contributes to team momentum.

Key Responsibilities

• Support the planning and execution of creative, modern ABM programs that engage prioritized accounts and buying groups.
• Partner with Sales and Strategy to help align on account goals, target personas, engagement plays, and success criteria.
• Help operationalize account-based plays by coordinating with centralized marketing teams and Sales to activate the right mix of tactics.
• Support program management from end to end: timelines, deliverables, stakeholder coordination, approvals, budget tracking, vendor/agency coordination, and post-program follow-through.
• Coordinate lead/account workflows with Sales, ensuring ABM engagement is captured, routed, and actioned.
• Help orchestrate integrated channel tactics — including events, gifting, paid media, and email — in support of account-based plays.
• Support measurement and reporting of ABM performance in partnership with marketing insights, helping turn insights into optimizations.
• Leverage marketing technology and data to target, personalize, and track ABM programs.
• Track lead flow to help ensure the appropriate sales channels are following up on marketing tactics in a timely manner.
• Support the standardization and improvement of ABM processes using templates and best practices.
• Bring fresh ideas to help differentiate the Thomson Reuters brand.

Required Qualifications

• Bachelor’s degree in marketing or a related field, or equivalent experience.
• 2–4 years of experience in B2B marketing — ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
• Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
• Comfort using marketing technology to help deploy and measure integrated campaigns.
• Strong project management and communication skills — able to manage multiple workstreams, track dependencies, and deliver on time.
• A customer-first mindset with a bias toward practical, high-quality experiences that Sales and customers value.
• A self-starter attitude that thrives in a fast-paced, collaborative environment and can adapt to shifting priorities.
• Ability to build strong relationships across functions — marketing, sales, operations, and insights/analytics.
• Familiarity with modern B2B best practices for integrated, multi-channel programs (digital + field) and how they map to pipeline creation and acceleration.
• Proficiency in Microsoft Office and related productivity tools.
• Ability to travel to key events, approximately 5% - 10%.

Preferred Qualifications

• Experience with platforms such as Workfront or Anaplan Marketing Automation, CRM, digital analytics, webinar/events tools; ABM/intent platforms such as 6sense #LI-TV1

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Our use of AI within the recruitment process Thomson Reuters utilizes Artificial Intelligence (AI) to support parts of our global recruitment process. Unless you opt-out, our AI system will assess the information provided by you and compare it to the requirements listed for the role, and present the result to our recruitment personnel for further review. The AI system acts as a supporting tool, but there is always a human making the decision if you will be considered for the role.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws.

Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $58,100 USD - $107,900 USD. For Ontario, Canada, the base compensation range for this role is $55,300 CAD - $102,700 CAD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them.

Sound exciting? Join us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at [e-mail]. Disability accommodations in the recruiting process may include things like a sign language interpreter, making interview rooms accessible, providing assistive technology, or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com At Thomson Reuters, we’re not riding the AI wave — we’re reshaping the future of professional work across law, tax, compliance, and journalism. Here, you will collaborate with smart, ambitious people who thrive on solving complex problems, delivering market-leading solutions, and innovating with curiosity and care.