Market Sales Representative

Fencing Supply Group; United States; On-site; USD 60,000 - 90,000; Full time

Job summary

Fencing Supply Group (FSG) is seeking a Market Sales Representative to drive revenue growth and market share within an assigned territory. You will manage a defined book of business, build deep contractor relationships, and execute strategic sales plans to meet margin targets.

The ideal candidate has proven experience in inside or outside sales, B2B sales, or account management in fencing or related industries.

Qualifications

• High School Diploma or GED required; post‑secondary education preferred.
• Must have proven experience in inside or outside sales, B2B sales, or account management in fencing, building materials or industrial distribution.
• Demonstrated ability to manage a territory and grow revenue and margin.
• Strong negotiation, communication, and relationship-building skills.
• Proficiency with Microsoft Office and CRM tools.
• Willingness and ability to travel daily within assigned territory.

Responsibilities

• Manage and grow a defined book of business through initiative‑taking field engagement.
• Identify, pursue, and close new business opportunities aligned with FSG’s growth strategy.
• Develop territory plans that prioritize high‑impact customers, projects, and products.
• Achieve or exceed assigned sales, margin, and growth targets.
• Build long‑term relationships with contractors, estimators, project managers, and decision‑makers.
• Function as a trusted advisor by understanding customer needs, project pipelines, and business challenges.
• Resolve customer issues in partnership with branch and operations teams to ensure a positive experience.
• Execute pricing strategies that balance competitiveness with profitability.
• Collaborate with leadership to structure deals aligned with margin expectations.
• Monitor account performance and take action to address margin erosion or volume risk.
• Maintain accurate CRM activity, pipeline tracking, and forecasting.
• Provide timely and reliable sales forecasts and market intelligence.
• Execute disciplined follow‑up on quotes, projects, and opportunities.
• Partner with Inside Sales, Branch Operations, Supply Chain, and Credit to deliver on customer commitments.
• Coordinate with branch teams to ensure product availability, delivery performance, and transaction accuracy.
• Support new product launches, promotions, and strategic initiatives.
• Represent FSG professionally in the local market and at customer job sites.
• Stay informed on market trends, competitor activity, and customer dynamics.
• Reinforce FSG’s reputation for reliability, expertise, and service.

Skills

inside sales

outside sales

B2B sales

account management

Education

High School Diploma or GED

Post-secondary education preferred

Tools

Microsoft Office

CRM tools

Job description

Fencing Supply Group (FSG) is the leading North American distributor of fencing products, serving professional contractors across residential, commercial, industrial, and infrastructure markets.

Through national scale and strong local execution, FSG partners with customers to deliver reliable service, product availability, and growth solutions across more than eighty branches nationwide.

Formed through the combination of fourteen acquisitions. Fencing Supply Group (FSG) is now the leading North American distributor of fencing and outdoor living products, serving professional contractors across residential, commercial, industrial, and agricultural markets, with over eighty locations nationwide.

Why This Role Matters

The Market Sales Representative is a primary growth driver for FSG, responsible for expanding market share, strengthening customer relationships, and delivering profitable sales growth within an assigned territory.

The Market Sales Representative (MSR) is responsible for driving revenue growth and expanding market share within an assigned territory by developing new business opportunities and strengthening relationships with existing customers. This role manages a defined portfolio of accounts and prospects through consistent field engagement, consultative selling, and strategic account management.

The ideal candidate brings proven success in inside sales, outside sales, B2B sales, or account management, preferably within the fencing, building materials, construction products, industrial distribution, or related industries. Leveraging strong market knowledge and customer relationships, the MSR identifies customer needs, delivers value-driven solutions, and grows profitable sales.

Working closely with branch operations, inside sales, and cross-functional support teams, the MSR ensures customers receive exceptional service, reliable product availability, timely delivery, and competitive solutions. Success in this position requires strong sales discipline, effective territory management, a customer-first mindset, and the ability to balance revenue growth, margin performance, and customer satisfaction.

What Success Looks Like

• Growing revenue and margin within your territory
• Expanding wallet share and winning new business.
• Disciplined pipeline management and forecasting
• Strong collaboration with branch and operations teams

Key Responsibilities

1. Sales Growth & Territory Management

• Manage and grow a defined book of business through initiative‑taking field engagement.
• Identify, pursue, and close new business opportunities aligned with FSG’s growth strategy.
• Develop territory plans that prioritize high‑impact customers, projects, and products.
• Achieve or exceed assigned sales, margin, and growth targets.

2. Customer Relationship Management

• Build long‑term relationships with contractors, estimators, project managers, and decision‑makers.
• Function as a trusted advisor by understanding customer needs, project pipelines, and business challenges.
• Resolve customer issues in partnership with branch and operations teams to ensure a positive experience.
• Execute pricing strategies that balance competitiveness with profitability.
• Collaborate with leadership to structure deals aligned with margin expectations.
• Monitor account performance and take action to address margin erosion or volume risk.
• Maintain accurate CRM activity, pipeline tracking, and forecasting.
• Provide timely and reliable sales forecasts and market intelligence.
• Execute disciplined follow‑up on quotes, projects, and opportunities.

5. Cross‑Functional Collaboration

• Partner with Inside Sales, Branch Operations, Supply Chain, and Credit to deliver on customer commitments.
• Coordinate with branch teams to ensure product availability, delivery performance, and transaction accuracy.
• Support new product launches, promotions, and strategic initiatives.

6. Market Presence & Brand Representation

• Represent FSG professionally in the local market and at customer job sites.
• Stay informed on market trends, competitor activity, and customer dynamics.
• Reinforce FSG’s reputation for reliability, expertise, and service.

Qualifications & Experience

• High School Diploma or GED required; post‑secondary education preferred.
• Must have proven experience in inside or outside sales, B2B sales, or account management in fencing, building materials or industrial distribution.
• Demonstrated ability to manage a territory and grow revenue and margin.
• Strong negotiation, communication, and relationship‑building skills.
• Proficiency with Microsoft Office and CRM tools.
• Willingness and ability to travel daily within assigned territory.

Critical Competencies for Success

• Customer Focus: Builds trust‑based, long‑term relationships.
• Sales Drive & Tenacity: Persistent, purposeful, and competitive.
• Communication: Clearly conveys value propositions and solutions.
• Business Acumen: Understands margin, pricing, and profitability drivers.
• Planning & Organization: Manage time, territory, and pipeline effectively.
• Collaboration: Works seamlessly with branch and functional partners.
• Accountability: Owns results and follows through on commitments.

Key Success Factors

• Develop and grow a portfolio of existing and prospective customers within an assigned market.
• Execute consultative, solution‑based selling strategies to increase sales and market penetration.
• Build trusted relationships with contractors, dealers, builders, and other key decision‑makers.
• Collaborate with branch and support teams to deliver a seamless customer experience.
• Consistently manage sales activity, pipeline development, and follow‑through on commitments.
• Achieve sales, growth, and profitability objectives while maintaining high customer satisfaction.