Market Research Manager

AECOM; New York (NY); On-site; USD 68,000 - 138,000; Full time

Job summary

A leading company in technology consulting seeks a Market Research Professional to join their Research + Insights team. The role involves translating insights into actionable strategies for major brands using social media intelligence. Ideal candidates will have strong analytical and project management skills along with a passion for understanding customer behavior.

Qualifications

• Bachelor's Degree or 1+ years experience in data science or research.
• 3+ years in related roles or Master's Degree with 2+ years experience.
• Project management experience and familiarity with NLP is preferred.

Responsibilities

• Partner with marketers and researchers to deliver customer insights.
• Lead custom social research projects supporting business strategies.
• Develop strategic perspectives driving marketing and business decisions.

Skills

Consultation

Communication

Analytics

Project Management

Education

Bachelor's Degree in Business, Marketing, Economics, or related field

Tools

Microsoft 365/Office 365

SPSS

R

SAS

Microsoft Power BI

Tableau

Job description

Bring your creative thinking, business consulting, and analytical skills to Research + Insights Team.

Microsoft’s Research + Insights team is among the brightest, boldest, most innovative in the world. We are intellectually curious, analytical, persistent in sharing our opinions and recommendations, and believe impact is a team sport. We strive to have an open, inclusive, and transparent culture.

As part of this team, you will have the opportunity to work on business-critical projects, learn from experts, and make a real impact on the future of technology. We are seeking a market research professional with strong consultation, communication, analytics and project management skills to join our team. In this role you will work on a diverse portfolio of business challenges, contributing to Microsoft’s discipline of harnessing customer insight from social media. Success in this role looks like leveraging social media intelligence techniques to signal potential new business opportunities and to complement other traditional market research to tell a fuller, richer story. The social market research manager collaborates with other market researchers, works directly with marketing practitioners, and contributes to a system of Brand Insights on the Brand, Reputation, and Social team.

In this role you will need to have Curiosity and ability to identify new potential areas of investigation and discuss with team members to ensure it addresses specific needs; Ability to collaborate with a diverse group of team members, stakeholders, and research vendors; Fit the business issue to research methodology and have Strong communication skills to synthesize insights.

We are in an exciting time of change with AI reshaping business today. We’re proud of the impact we have on Microsoft’s growth by helping empower every person and organization on the planet to achieve more! Come join us!

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

**Responsibilities**

+ Partner with Microsoft marketers and researchers to deliver customer insights to influence key business strategies

+ Lead custom social research projects across a set of key businesses (e.g., Copilot, Windows, Teams, M365, etc.)

+ Support business and marketing strategies through social intelligence and analytics

+ Develop strategic perspectives that drive marketing and business decisions

+ Communicate insights, implications, and recommendations to key stakeholders to provide the organic voice-of-the-customer to support business decisions

+ Use business engagements to leverage innovative analytic techniques to bring best-in-class solutions to the team and practice

+ Partner with the broader community of Research + Insights research consultants to identify areas where social insights can act as a complement to or replacement of traditional research methodologies

+ Manage a platform strategy to broaden the identification of consumer and commercial audiences in social media channels, Identify and onboard new social media data sources to expand our ability to identify new audiences that help Microsoft understand such topics as product experience and customer journey

+ Contribute to a social query management system utilized by over 2800 Microsoft social marketers

**Qualifications**

**Required/Minimum Qualifications:**

+ Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field OR 1+ year(s) experience in data science, research, marketing or business-related roles OR equivalent experience.

**Additional or Preferred Qualifications** **:**

+ 3+ years experience in data science, research, marketing or business-related roles OR Bachelor's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field AND 2+ years experience in data science, research, marketing or business-related roles OR Master's Degree in Business, Marketing, Economics, Social Sciences, Statistics, or related field

+ 1+ year(s) project management experience.

+ General understanding of Boolean queries and natural language processing (NLP)

+ Broad understanding of social media platforms such as Sprinklr, Brandwatch, or Netbase Quid

+ Proficiency with productivity software (e.g., Microsoft 365/Office 365, Google Apps/Workspaces) and communication/collaboration platforms (e.g., Microsoft Teams, Slack, Zoom, etc.); experience with any of these: analytics software (e.g., SPSS, R, SAS), or business intelligence tools (e.g., Microsoft Power BI, Tableau, etc.).

+ Basic understanding of social media content and channels and how they are used, such as Instagram, Facebook etc.

Market Research IC2 - The typical base pay range for this role across the U.S. is USD $68,300 - $137,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $93,200 - $151,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until June 18, 2025.

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .