Market Research Analyst

brookfield; Chicago (IL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision beginning d

401(k) Company matching

401(k) Vests on Day 1

Career development programs

Charitable donation matching

Generous paid time off

Paid Volunteer Hours

Paid Parental Leave

Family planning assistance

Wellness and mental health resources

Pet insurance offering

Childcare Assistance

Commuter benefits

Culture based on values

Job summary

GGP, headquartered in Chicago, seeks a Market Research Analyst to deliver data-driven insights for leasing and merchandising strategy. You will analyze data sources, create retailer materials, and support portfolio positioning under the Director of Market Research & Analytics.

Required are at least 2 years in market research or analytics, a Geography/Economics/Business/Analytics background, and strong Excel/PowerPoint plus GIS skills. Occasional travel and a bi-weekly pay cycle are noted.

Qualifications

• Bachelor’s degree in Geography, Economics, Business, Analytics, or related field.
• At least 2 years of market research, analytics, or commercial real estate experience.
• Proficiency in Excel and PowerPoint; GIS and data visualization skills.

Responsibilities

• Support the leasing and marketing teams by preparing research, analytics and data-driven materials for retailer outreach, leasing decisions, merchandising, and portfolio positioning.
• Assess trade areas, competitors, and broader market conditions to support retailer targeting, merchandising, site positioning, and leasing decisions.
• Compile and organize market and consumer data from established sources, such as mobile location analytics, foot traffic, demographics, psychographics, consumer behavior, and credit card spending, for use in research and performance analyses.
• Prepare research reports, leasing presentations, maps, charts, and data visualizations that communicate trade area strength, customer profiles, market opportunities, and competitive advantages.
• Summarize analytical findings and communicate relevant trends, observations, and supporting data to internal teams and, as directed, external audiences.
• Conduct periodic evaluations of shopping center performance against visitation trends, trade area dynamics, consumer behavior, and relevant market benchmarks.
• Track recurring performance indicators, including traffic, visitation, trade area shifts, and consumer behavior trends, and flag notable changes for review.
• Follow established quality-control practices to maintain data accuracy, consistency, and quality across research reports, presentations, and analytical outputs.
• Other duties as assigned.

Skills

Excel

PowerPoint

GIS tools

Data visualization

Communication

Education

Bachelor's degree in Geography, Economics, Business, Analytics, or related field

Tools

ArcGIS

PowerBI

Job description

Location

GGP Chicago - 350 N Orleans Street, Suite 300

Business

Headquartered in Chicago, IL, GGP is a leading retail real estate company with a portfolio of 95+ high-performing retail assets, encompassing over 95 million square feet of space across the United States. As an owner-operator, we’re committed to creating vibrant destinations that bring people and brands together. With a team of 1,200+ employees and a legacy of leadership in retail real estate, we’re shaping the future of the industry by delivering exceptional value to our partners and the communities we serve

Job Description

The Market Research Analyst supports GGP’s leasing organization by delivering data-driven insights that inform merchandising strategy, retailer outreach, and portfolio positioning. Working under the direction of the Director, Market Research & Analytics, the role analyzes established data sources and summarizes findings for retailer pitches, market analyses, and internal decision-making. The role sits at the intersection of data, storytelling, and leasing strategy. Within 12 months, success is demonstrated by tailored retailer materials, clear analyses that support leasing decisions, and research outputs that are trusted, consistent, and defensible across the organization.

Responsibilities

• Support the leasing and marketing teams by preparing research, analytics and data-driven materials for retailer outreach, leasing decisions, merchandising, and portfolio positioning.
• Assess trade areas, competitors, and broader market conditions to support retailer targeting, merchandising, site positioning, and leasing decisions.
• Compile and organize market and consumer data from established sources, such as mobile location analytics, foot traffic, demographics, psychographics, consumer behavior, and credit card spending, for use in research and performance analyses.
• Prepare research reports, leasing presentations, maps, charts, and data visualizations that communicate trade area strength, customer profiles, market opportunities, and competitive advantages.
• Summarize analytical findings and communicate relevant trends, observations, and supporting data to internal teams and, as directed, external audiences.
• Conduct periodic evaluations of shopping center performance against visitation trends, trade area dynamics, consumer behavior, and relevant market benchmarks.
• Track recurring performance indicators, including traffic, visitation, trade area shifts, and consumer behavior trends, and flag notable changes for review.
• Follow established quality-control practices to maintain data accuracy, consistency, and quality across research reports, presentations, and analytical outputs.
• Other duties as assigned.

Required Qualifications

• High school diploma or GED required.
• Bachelor’s degree in Geography, Economics, Business, Analytics, or related field.
• At least 2 years of experience in market research, analytics, or commercial real estate.
• Intermediate proficiency in Excel and PowerPoint.
• Intermediate proficiency with GIS tools and spatial analysis.
• Intermediate proficiency with data visualization tools.
• Ability to analyze large datasets into clear, actionable insights with strong attention to detail.
• Intermediate written and verbal communication and storytelling skills, including the ability to explain analytical findings clearly.
• Intermediate project management skills, including ability to manage multiple priorities. Intermediate collaboration skills in cross-functional environments.

Preferred Qualifications

• Experience with ArcGIS.
• Experience with PowerBI.
• Familiarity with retail, real estate, or consumer behavior data.

Travel

Occasional travel may be required.

Compensation

• Salary type: Exempt
• Pay Frequency: Bi-weekly
• Annual Base Salary Range: $70,000 - $90,000
• Annual Bonus Eligibility: 10%

Benefit Information

• Competitive compensation
• Medical, Dental and Vision beginning day 1
• 401(k) Company matching
• 401(k) Vests on Day 1
• Career development programs
• Charitable donation matching
• Generous paid time off (i.e., vacation, personal holidays, paid sick time)
• Paid Volunteer Hours
• Paid Parental Leave
• Family planning assistance including IVF, surrogacy, and adoption options
• Wellness and mental health resources
• Pet insurance offering
• Childcare Assistance
• Commuter benefits
• A culture based on our values of Act with Integrity, Build Mutual Trust, Take Initiative, and Win Together

We are proud to create a diverse environment and are proud to be an equal opportunity employer.

We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.

#GGP