Market Manager - Customer Retention

VSP Vision Care; United States; Remote; USD 63,000 - 109,000; Full time

Job summary

A leading company in the vision care industry is seeking a Marketing Manager to develop, lead, and manage innovative marketing strategies. This role involves collaborating with various teams to enhance brand positioning and drive customer engagement through effective marketing campaigns. The ideal candidate will have extensive experience in program management and a strong understanding of customer-focused marketing principles. With a competitive salary range, this position offers an excellent opportunity for professional growth and contribution to a dynamic team.

Qualifications

• 4+ years of marketing experience in customer-focused roles.
• Strong program management and leadership skills.
• Advanced understanding of marketing concepts and practices.

Responsibilities

• Develop and manage marketing strategies and campaigns.
• Collaborate with partners to measure results and improve initiatives.
• Identify customer expectations and market trends.

Skills

Problem solving

Analytical skills

Presentation skills

Written communication

Verbal communication

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Initiate, develop, lead, and manage marketing strategies, positioning, initiatives, and programs in support of company objectives.

Develop marketing strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development. Measure results of marketing plans, including return on investment.

Identify segment expectations, needs, behaviors, and attitudes through primary and secondary research.

Develop and manage marketing and advertising campaigns, including working with internal creative teams and external agencies. Campaigns include digital advertising, print advertising, direct mail, and email campaigns.

Collaborate with communications managers to ensure positioning and promotion are aligned and effective.

Partner with business areas to execute and gain adoption of programs in the field and at the account-specific level.

Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand-related issues and opportunities.

Establish short and long-term goals, competitive positions, and strategies for market segments.

Develop and deploy programs to maximize distribution channels, increase business opportunities, and improve retention within the market segment.

Identify segment expectations, behaviors, and attitudes to develop initiatives that ensure the customer’s experience aligns with the brand.

Identify trends and opportunities to understand the changing marketplace and ensure the company's offerings remain competitive.

Develop strategies, plans, and lead initiatives that meet the needs of the market segment. Set project direction and influence stakeholders to align products, services, and marketing programs accordingly.

Establish goals and targets to measure the success of programs for the market segment.

Work with communication managers to identify key messages based on research, competitive positioning, and value propositions, and deliver these through marketing plans.

Partner with business areas to execute and promote programs at the field and account-specific levels.

Job Specifications

Typically has the following skills or abilities:

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• 4+ years of marketing experience, preferably customer-focused with specific market segments.
• 4+ years of demonstrated program management and leadership skills, including strategic recommendation and influence.
• 4+ years of advanced understanding of marketing concepts, theories, and practices.
• Proven ability to problem solve, manage multiple projects, plan strategically, and adapt to change.
• Proven analytical and problem-solving skills.
• Proven advanced presentation skills.
• Excellent written and verbal communication skills.
• Ability to use various communication mediums effectively and tailor content for targeted audiences.
• Ability to travel occasionally.

Preferred skills include #LI-VISIONCARE.

Salary range for the role is $63,000 - $108,675, with actual pay based on experience and other factors. The package may include bonuses and commissions. For more information about VSP Vision benefits, click here.

VSP Vision is an equal opportunity employer and maintains a drug-free workplace. We perform pre-employment substance abuse testing.

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VSP Vision collects various personal information, including protected health information, from members, doctors, clients, brokers, business partners, and employees. Employees will have access to this sensitive information and must adhere to our Information Security and Privacy Policies.