Market Manager

Land O'Lakes, Inc.; Arden Hills (MN); On-site; USD 71,000 - 106,000; Full time

Job summary

Land O'Lakes, Inc. is seeking a field-based Market Manager to drive Purina Feed growth across Farm & Ranch retail partners in the Midwest, with a focus on Minnesota, Wisconsin, and Iowa.

This high-travel role demands in-store execution, merchandising, and relationship building at the store level. You will spend the majority of time in-market, visiting stores to optimize placement, support promotions, and train store teams, while collaborating with Retail Operations Managers and leadership on

Qualifications

• Bachelor’s degree required.
• 1 year of experience in retail, sales, or store-level training preferred.
• Ability to use sales data, store observations, and partner feedback to inform territory decisions.

Responsibilities

• Visit stores to support merchandising and product placement.
• Ensure planograms and standards are followed; advise on improvements.
• Engage store teams and prioritize execution based on sales and opportunities.
• Serve as the primary field contact for stores and coordinate with ROMs on openings and launches.
• Support new product introductions and regional events.

Skills

Field-based selling

Store level training

Merchandising

Sales data interpretation

Relationship building

Presentation skills

Education

Bachelor’s degree

Job description

We’re looking for a highly motivated, field-based Market Manager to support the growth of the Purina Feed brand across Farm & Ranch retail partners in the Mid-west Region.

This role is focused on in-store execution, product support, and building strong relationships at the store level. You will spend the majority of your time in-market working directly with store teams to improve product placement, increase visibility, and drive sales.

The Market Manager independently manages day-to-day market execution decisions within an assigned territory, using store-level insights, sales trends, and business priorities to determine where to focus time, resources, and partner engagement.

This is a high-travel role that requires regular overnight stays and a strong ability to work independently in the field.

Sales area includes Minnesota, Wisconsin and Iowa. Candidates must be located within the sales area.

Drive In-Store Execution

• Visit retail stores regularly to support merchandising, product placement to elevate overall brand presence
• Ensure products are set according to planograms and company standards and make real-time recommendations to improve product placement, shelf presence and promotional execution in alignment with brand and retail standards
• Identify opportunities to improve shelf space, visibility, and performance

Drive Engagement and Influence Store Teams

• Drive engagement with store associates and leaders around products and selling approach
• Determine store-level execution priorities based on sales performance, merchandising gaps, product availability, and growth opportunities.
• Build relationships that increase product knowledge and confidence at the store level

Partner with Retail Leadership

• Serve as the primary field contact for assigned stores, independently assessing needs and recommending actions to Retail Operations Managers and retail leaders
• Coordinate with Retail Operations Manager (ROMs) to support new store openings, product launches, and ongoing training needs
• Identify execution barriers, determine appropriate next steps, and elevate issues or opportunities that require cross-functional support.
• Support the introduction and expansion of new products in stores and provide recommendations where gaps might exist.

Support Retail Growth and Expansion

• Support an expanding retail footprint, including new store locations and increased store coverage needs
• Prioritize store coverage and field support across the assigned market based on business opportunity, store performance, new product activity, and retail partner needs.

Collaborate and Support Field Initiatives

• Partner with internal teams across sales, marketing, and retail operations to ensure consistent execution in-store
• Assist with regional events, promotions, and store resets
• Participate in retailer meetings and calls as needed

What You’ll Bring

Education and Experience

• Bachelor’s degree required
• 1 year of experience in retail, sales, or store-level training (CPG or similar industry preferred)
• Ability to use sales data, store observations, and partner feedback to make sound territory-level decisions and recommendations.
• Experience working directly with retail stores or field-based environments is preferred

Travel Requirements

• Approximately 80% travel
• Expect 3 to 4 overnight stays most weeks

Skills And Capabilities

• Strong ability to work independently and manage a field-based territory
• Effective communicator, comfortable training and presenting to groups
• Organized and able to manage multiple priorities in a fast-paced environment
• Strong interpersonal skills and ability to build relationships at the store level
• Basic analytical skills with the ability to use sales data to inform decisions
• Comfortable working in a hands-on, customer-facing role
• Ability to record store visits in salesforce, creating a communication loop

Preferred Background

• Experience in agriculture, livestock, or feed industry
• Familiarity with Farm & Ranch or similar retail environments
• Understanding of retail merchandising and store resets
• Experience with basic digital tools for communication or training

Compensation

• This is a sales role that is compensated with a target mix of base salary plus commission.
• Base salary is dependent upon experience/tenure and generally ranges between: $70,800 - $106,200
• Target bonus is: Ten Thousand
• In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part‑time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug‑free workforce, including post‑employment substance abuse testing pursuant to a Drug and Alcohol Policy.