Market Intelligence & Strategy Manager

Taylor Morrison; Jacksonville (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) with company matching

Vacation & holidays

Tuition reimbursement

Employee assistance program

Job summary

Taylor Morrison is seeking a Market Intelligence & Strategy Manager in Jacksonville to collect and analyze data from multiple sources, providing voice of the consumer for community design and product development. You will lead CMA reports, field assessments, and focus groups to steer price, pace and strategy.

Role requires 4+ years in market evaluations, strong Excel/PowerPoint skills, and excellent communication.

Qualifications

• Minimum Bachelor’s degree in Business, Real Estate, or quantitative field; equivalent industry experience preferred.
• 4+ years of experience in site selection, competitive assessments, and/or market evaluations in homebuilding or related industry.
• Experience gathering data from multiple sources and presenting in charts, graphs, tables, and narrative form.
• Strong Excel, Word and PowerPoint skills; excellent written and verbal communication.
• Local market knowledge preferred.

Responsibilities

• Evaluate and recommend on existing community positioning and future land opportunities.
• Complete resale data analysis monthly and prepare CMA reports.
• Conduct fieldwork and competitive shopping to identify market shifts and success drivers.
• Assist with consumer-focused research, focus groups, and surveys as needed.
• Develop strategic plans with Division President and Ops team and present findings.

Skills

Excel proficiency

Data analysis

Communication

Market research

Stakeholder management

Education

Bachelor's degree in Business, Real Estate, or quantitative field

Equivalent industry experience preferred

Tools

Housing database tools

Job description

As a Market Intelligence & Strategy Manager working for Taylor Morrison you will collect and analyze data from secondary sources, competitive shops, and internal sources to provide support on recommendations on existing communities and future land opportunities with reliable forecasts of price and pace. Provide the “voice of the consumer” with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.

What You’ll Do

Evaluation and Recommendations on existing Community Positioning

Monthly completion and assessment of resale data

Regular field work including shopping competition (collect front line intelligence on market shifts, consumer preferences, specification levels). This can range from troubleshooting problematic communities, or collecting drivers of success to replicate

Experience in selected primary research including focus groups & survey creation/administration

Monthly completion and assessment of Competitive Market Assessment (CMA) for each community

Monthly positioning reviews with Division President and Ops team

Evaluation and recommendations on future Community Positioning

Fieldwork- perform site and competitive evaluations

CMA completion and communicate recommendations on price, product and promotion to the Division President and Ops team

Community design, floor plans, specifications, that culminate in Pace and Price forecasts

Resale analysis completion and discussion with Division President and Ops team

Portfolio Investment Committee (PIC) submittal reports. Finding data, pulling together the business case of what the benefits are purchasing this property and who are the customers

Consumer Group wants/needs identified through Focus Groups Conduct focus groups, surveys or other research (as needed) to ensure proper product/price positioning prior to opening. Bring the voice of the consumer to product design and development. programming guide and actively participate in charrette process

Assist with new product development - provide consumer feedback

Strategic Plan Development and Evaluations

Coordinate with Division President and Ops team on both short and long term strategic initiatives

Gather, analyze, and communicate both macro and micro-level market

Assess market opportunities for growth strategy (somehow comb the key components of Macro Market data and communicate implications

Assess Consumer Group sizes and changes, submarkets and competitive supply and identify opportunities (Opportunity Matrix)

Communicate key findings as appropriate with local division management teams

Assist Division Presidents with the Final Strategic Plan Presentation

Provide support for the completion of the Corporate Workbook

Perform other duties as assigned

You might be just who we’re looking for if you have…

• Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required. Equivalent industry experience preferred
• 4+ years of experience in site selection, competitive assessments and/or market evaluations in homebuilding or similar industry
• Experience in data gathering from various sources and compiling into logical charts, graphs, tables, and written form
• Highly proficient in Excel, Word and PowerPoint
• Very strong written and verbal communication skills
• Experience with housing database tools is a plus, but not required
• Local Market knowledge preferred

FLSA Status: Exempt

Will have responsibilities such as:

• Interviewing, selecting, and training employees
• Setting rates of pay and hours of work
• Appraising productivity; handling employee grievances or complaints, or disciplining employees
• Determining work techniques
• Planning the work
• Apportioning work among employees
• Determining the types of equipment to be used in performing work, or materials needed
• Planning budgets for work
• Monitoring work for legal or regulatory compliance
• Providing for safety and security of the workplace

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Report to Division/Corporate Office/Community daily and adhere to schedule
• Ability to access, input, and retrieve information from a computer and/or electronic device
• Ability to have face to face conversations with customers, co-workers and higher level manager
• Ability to sit or stand for long periods of time and move around work environment as needed
• Ability to operate a motor vehicle if applicable
• Comply with company policies and procedure

Physical Demands:

• Must be able to able to remain in a stationary position up to 50% of the time
• The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.

Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

• Competitive Compensation
• Health Care - Medical/Dental/Vision/Prescription Drug Coverage
• 401(k) with Company Matching Contributions
• Flexible Spending Accounts
• Disability Programs
• Employee & Dependent Life Insurance
• Vacation & Company Holidays
• Tuition Reimbursement
• Employee Home Purchase Rebate Program
• Home Mortgage Program
• Employee Assistance Program (EAP)

Building a better tomorrow for your family and ours.

Taylor Morrison is a nationally recognized homebuilder dedicated to innovative, customer-focused homebuying experiences, sustainability, and creating inclusive communities across 12 states and 21 major markets.

Post IPO Debt - Kennedy Lewis Investment Management$3B

Jul 2025

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