Market Intelligence Manager

Altrata; United States; On-site; USD 80,000 - 100,000; Full time

Job summary

A leading B2B SaaS company is seeking a Competitive Intelligence Manager to build a comprehensive competitive intelligence program. Responsibilities include market research, competitor analysis, and creating actionable reports for leadership. The ideal candidate has 3-5 years of competitive intelligence experience and strong analytical, strategic, and communication skills. This role offers the opportunity to collaborate cross-functionally and contribute to business strategy.

Qualifications

• 3-5 years of experience in a competitive intelligence role, with market research and product marketing as focus areas.

Responsibilities

• Monitor competitor strategies and emerging trends.
• Gather information, analyze data, and create reports.
• Deliver analysis and produce recommendations for competitor announcements.
• Develop competitive materials to support sales and GTM efforts.
• Collaborate with Product, Marketing, and Commercial teams.
• Help build and improve the competitive intelligence program.
• Gather insights through deal review and customer feedback.

Skills

Analytical Skills

Strategic Thinking

Communication

Data Proficiency

Business Acumen

Collaboration

Job description

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Role Overview:

Altrata is a leading B2B SaaS company that delivers people intelligence to companies all over the world.

We are seeking a Competitive Intelligence Manager to build out a comprehensive competitive and market intelligence program. This individual will be responsible for collecting and analyzing market and competitor data to provide actionable insights and compelling content that inform business strategy, product development, and go-to-market (GTM) plans. Responsibilities include market research, competitive analysis of pricing, product, and marketing efforts, synthesizing complex data, creating reports for leadership, and developing sales enablement materials.

Reporting directly to the Head of Marketing for Altrata, this individual should demonstrate key skills including strong analytical thinking, market research expertise, multi-modal communication competencies and deep data analysis while fostering collaboration with cross-functional teams like product marketing, commercial and enablement.

Key Responsibilities

• Market and Competitor Analysis: Monitor competitor strategies, products, pricing, and market positioning to identify strengths, weaknesses, and emerging trends.
• Data Synthesis and Reporting: Gather information from various sources, analyze complex data, and create clear, actionable reports and presentations for senior leadership.
• Rapid Response: Deliver detailed analysis and produce recommendations for response to major competitor announcements.
• Sales Enablement: Develop competitive materials such as battle cards, objection handling, talking points, and comparative positioning to support sales and GTM efforts.
• Cross-Functional Collaboration: Partner with teams in Product, Marketing and Commercial to integrate competitive intelligence into ongoing GTM activities.
• Program Development: Help build and improve the company's competitive intelligence program, measure its effectiveness, and manage related tools.
• Win/Loss Analysis: Gather insights through deal review, customer feedback and third-party research to surface opportunities and develop recommendations for improvement.

Skills and Qualifications

• Analytical Skills: Strong ability to interpret market data, analyze complex information, and identify patterns to provide clear takeaways.
• Strategic Thinking: Capable of turning competitive insights into strategic recommendations and commercial support materials.
• Communication: Excellent written and verbal communication skills to effectively present findings and insights to diverse audiences.
• Data Proficiency: Experience with data analysis software, computer models, and CI platforms.
• Business Acumen: A strong understanding of market dynamics, business strategy, and product marketing principles.
• Collaboration: Ability to build strong working relationships with cross-functional teams to gather information and drive alignment.

Experience:

• 3-5 years of experience in a competitive intelligence role, with market research and product marketing as focus areas.