Market Insights Lead — Dairy, Deli & Bakery

IDDBA; Madison (WI); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Hybrid work environment

Retirement plan

Job summary

IDDBA is seeking a Market Insights Program Manager to develop and lead a premier market insights program for the dairy, deli and bakery industries. You will translate complex data into actionable insights, fuel education, and power thought leadership through flagship content and dashboards.

This role blends analytical rigor with compelling storytelling to support IDDBA members, shape industry education, and drive strategic decisions across education, events, and learning experiences.

Qualifications

• Bachelor’s degree in marketing, business, analytics, or related field, or equivalent work experience.
• 3-5 years’ experience in market research, insights, category management or related field.
• Experience in the dairy, deli, bakery or broader CPG industry preferred.
• Strong analytical skills with the ability to interpret and translate data into actionable insights.
• Experience developing trends reports, whitepapers, or industry publications.
• Experience working with syndicated data sources (e.g., Circana, Nielsen, Datassential, etc.)
• Exceptional storytelling and communication skills - ability to make data engaging and accessible.
• Strategic thinker with a results‑driven, data‑informed mindset.

Responsibilities

• Establish IDDBA as the authoritative source of truth for dairy, deli, and bakery market intelligence by centralizing and synthesizing key industry data.
• Transform complex data into clear, actionable insights and narratives that influence retailer, manufacturer, and operator decision‑making.
• Build a continuous insights engine, shifting IDDBA from annual reporting to year‑round trend identification and market intelligence updates.
• Integrate insights across education, events, and professional development, strengthening the relevance and impact of all IDDBA programming.
• Manage and deepen strategic partnerships with key data and insights partners to validate trends and enhance industry credibility.
• Lead the collection, analysis, and synthesis of data from internal, syndicated, and partner sources.
• Establish a centralized approach to data governance, ensuring accuracy, consistency, and accessibility across the organization.
• Translate complex datasets into clear, compelling narratives that inform industry stakeholders and support strategic decision‑making.
• Identify emerging shifts in consumer behavior, retail execution, and category performance.
• Own the development of comprehensive trends reports that highlight emerging opportunities and future‑forward insights across dairy, deli, and bakery.
• Deliver ongoing trends updates throughout the year, keeping content fresh, relevant, and responsive to market changes.
• Position IDDBA as a thought leader through insights‑driven content, presentations, and industry engagement and the go‑to resource for industry insights.
• Represent IDDBA as a subject matter expert in market insights at industry events and forums.
• Partner cross‑functionally to integrate insights into broader education programming, including webinars, events, and learning experiences.
• Develop compelling, visually engaging content that brings insights to life for diverse audiences from executives to frontline operators.
• Collaborate with industry leaders to validate trends and co‑create relevant, high‑impact content.
• Represent association with optimism and professionalism.
• Manage and oversee Board Committees.
• Prepare reports for the Board of Directors, and present at the annual business meetings.
• Perform other projects and duties as assigned to assist in meeting departmental and organizational goals and initiatives.

Skills

Analytical skills

Storytelling

Communication

Strategic thinking

Data-driven mindset

Education

Bachelor’s degree in marketing, business, analytics, or related field

Tools

Circana

Nielsen

Datassential

Job description

IDDBA is seeking a Market Insights Program Manager to develop and lead a premier market insights program for the dairy, deli and bakery industries. You will translate complex data into actionable insights, fuel education, and power thought leadership through flagship content and dashboards.

This role blends analytical rigor with compelling storytelling to support IDDBA members, shape industry education, and drive strategic decisions across education, events, and learning experiences.