Market Insights Analyst

Toyota; Plano (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Team Member Vehicle Purchase Discount

Relocation assistance

Job summary

Toyota is seeking a consumer insights professional in Plano, TX to understand non-retail business customers and dealers. You will work under Toyota Financial Services to benchmark competitors and provide insights on risks and opportunities that shape products and experiences.

The role emphasizes translating customer needs into strategy, collaborating across teams to drive business outcomes for Toyota’s business customers in a rapidly evolving mobility landscape.

Qualifications

• 2+ years of experience in consumer insights, marketing or market research.
• Prior experience engaging with customers and or dealers (i.e.. interviews, focus groups, etc.)
• Demonstrated ability to combine quantitative and qualitative insights to support business strategy
• Strong storytelling ability, communicating effectively across all levels of the organization, creating engagement and aligned understanding

Responsibilities

• Develop clear definition of target business customers - based on research, genchi genbutsu, and various data sources.
• Represent the needs and motivations of non-retail business customers in strategy development and business plans - promote common understanding of the customer with all stakeholders - advocate for the customer need in any business solution
• Understand and promote the needs of the dealer network - identify opportunities and risk management by leveraging the dealer network
• Utilize TFS and TMNA consumer insights resources for an efficient development of market image and customer needs
• Lead benchmarking and competitor insights. Have a clear understanding of the market and competitors – identify changes and trends, then translate this into business opportunities for Toyota

Skills

Consumer insights

Marketing

Market research

Education

Advanced degree

Job description

Location Plano, Texas, 75024 Category Accounting & Finance, Fintech, & Treasury Job Id 10266034 Posted Date 10/05/2026

Collaborative. Respectful. A place to dream and do. These are just a few words that describe what life is like at Toyota. As one of the world’s most admired brands, Toyota is growing and leading the future of mobility through innovative, high-quality solutions designed to enhance lives and delight those we serve. We’re looking for talented team members who want to Dream. Do. Grow. with us.

An important part of the Toyota family is Toyota Financial Services (TFS), the finance and insurance brand for Toyota and Lexus in North America. While TFS is a separate business entity, it is an essential part of this world-changing company- delivering on Toyota's vision to move people beyond what's possible. At TFS, you will help create best-in-class customer experience in an innovative, collaborative environment.

Toyota does not offer support or sponsorship of job applicants for employment-based visas or any other work authorization for this role now or in the future. You must have the right to work in the United States and not require Toyota support or sponsorship for immigration-related employment (e.g., H-1B, O-1, E-3, H-1B1, TN, F-1 OPT, F-1 STEM OPT, F-1 CPT, 'job flexibility benefits' [also known as I-140 or Adjustment of Status portability], etc.) now or in the future. You should not apply for this role if you will require Toyota to assist with immigration support or sponsorship now or in the future.

Who we’re looking for

Toyota is exploring opportunities to fulfill the mobility needs of business customers. Led by TFS, this is an enterprise-wide business that seeks to provide customer centric solutions to the varied needs of non-retail (business) customers.

This role is responsible for establishing, integrating and maintaining a strong understanding of the non-retail customer and dealer’s needs. In addition, benchmarking competitive environment and providing insights on risk and opportunities within the segment.

This role is critical in reflecting customer needs and motivations in all aspects of products, services and experiences that Toyota creates. Further, this provides the foundation for marketing and communications strategies for new business opportunities.

What you’ll be doing

• Develop clear definition of target business customers - based on research, genchi genbutsu, and various data sources. Represent the needs and motivations of non-retail business customers in strategy development and business plans - promote common understanding of the customer with all stakeholders - advocate for the customer need in any business solution
• Understand and promote the needs of the dealer network - identify opportunities and risk management by leveraging the dealer network
• Utilize TFS and TMNA consumer insights resources for an efficient development of market image and customer needs
• Lead benchmarking and competitor insights. Have a clear understanding of the market and competitors – identify changes and trends, then translate this into business opportunities for Toyota

This business scope assumes that current TFS and TMNA products and services are not directly transferable, as such, this role will be key in creating a requirements to support non-retail customers.

What you bring

• 2+ years of experience in consumer insights, marketing or market research
• Prior experience engaging with customers and or dealers (i.e.. interviews, focus groups, etc.)
• Demonstrated ability to combine quantitative and qualitative insights to support business strategy
• Strong story telling ability, communicating effectively across all levels of the organization, creating engagement and aligned understanding

Added bonus if you have

• Advanced degree
• 5+ years of consumer insights experience, marketing or market research
• Prior experience in the fleet space
• Prior experience engaging with dealers

What we’ll bring

During your interview process, our team can fill you in on all the details of our industry-leading benefits and careerdevelopment opportunities. A few highlights include:

• A work environment built on teamwork, flexibility, and respect
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program (if applicable)
• Comprehensive health care and wellness plans for your entire family
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyotaregardless of whether you contribute (if applicable)
• Paid holidays and paid time off
• Referral services related to prenatal services, adoption, childcare, schools and more
• Tax Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)
• Relocation assistance (if applicable)

Belonging at Toyota

Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.