Market Director, North Alabama Carwash Operations

Whistle Express Car Wash; Alabama; On-site; USD 75,000 - 180,000; Full time

Job summary

Whistle Express Car Wash is seeking a Market Director to oversee 12–20 express carwash sites across a market, owning the P&L, people, culture and performance. You set the standard and shape the operation, not inherit one.

This role demands hands‑on leadership, the ability to travel daily, recruit and coach site managers, drive safety and customer service excellence, and partner with regional leadership to scale while preserving the brand promise.

Qualifications

• 5+ years leading multiple sites in carwash or service operations.
• Proven track record managing P&L and driving margins.
• Strong leadership, communication, and coaching at scale.
• Willingness to travel daily across markets.
• Experience with maintenance and equipment operations preferred.

Responsibilities

• Lead overall operations for 12–20 express carwash sites, ensuring consistent execution across the market.
• Set expectations, monitor results, and drive performance improvements through strong leadership and accountability.
• Ensure all locations follow company operating procedures, safety guidelines, and customer service standards.
• Directly manage a set of sites within their market and lead operations for the entire market.
• Own full P&L for the market, including revenue, labor, operating expenses, and profitability.
• Review financial results regularly and lead action plans to drive sales, manage costs, and improve margins.
• Support membership growth and local marketing initiatives that drive top‑line performance.
• Lead and develop a team of Site Managers, Market Managers and Maintenance Leaders, Market Trainers across the market.
• Recruit, train, and coach leaders, ensuring strong bench strength for future growth.
• Create a positive, safe, and productive culture focused on teamwork, accountability, and great service.
• Oversee maintenance performance and ensure all wash equipment is operating safely and efficiently.
• Partner with maintenance teams to plan repairs, schedule preventative maintenance, and reduce downtime.
• Ensure all sites uphold company standards for equipment care, chemical usage, and facility conditions.
• Ensure all locations deliver fast, friendly, and consistent customer service.
• Support sites in resolving customer concerns professionally and in a timely manner.
• Monitor quality levels to ensure every wash meets or exceeds company standards.
• Conduct regular market tours to review operations, cleanliness, safety, and team performance.
• Ensure compliance with safety rules, environmental standards, equipment handling, and chemical management.
• Identify issues quickly and support sites in resolving problems before they impact customers or operations.
• Review key performance indicators (KPIs) regularly and drive accountability for results at each site.
• Provide clear, direct feedback to managers and teams to support continuous improvement.
• Prepare and present market performance updates to regional or corporate leadership.

Skills

Multi-unit leadership

P&L ownership

People development

Travel daily

Operations management

Job description

Whistle Express Car Wash is seeking a Market Director to oversee 12–20 express carwash sites across a market, owning the P&L, people, culture and performance. You set the standard and shape the operation, not inherit one.

This role demands hands‑on leadership, the ability to travel daily, recruit and coach site managers, drive safety and customer service excellence, and partner with regional leadership to scale while preserving the brand promise.