Market Director

Construction Grad, LLC; Wisconsin; Hybrid; USD 250,000 - 400,000; Full time

Job summary

Construction Grad, LLC in Wisconsin seeks a Market Director to lead the Wisconsin luxury custom homebuilding division, drive growth, and manage P&L across the state. You will oversee business development, sales, design coordination, preconstruction, budgeting, and field operations, traveling statewide to ensure craft, client service, and financial discipline meet the company's exacting standards.

This role requires strategic leadership, strong relationships with architects and subcontractors,

Qualifications

• Significant leadership experience in luxury custom homebuilding or high-end residential construction.
• Proven ability to manage P&L and strategic growth in a multi-site operation.
• Strong communication, negotiation, and organizational skills.

Responsibilities

• Lead Wisconsin division growth and P&L management.
• Oversee sales, design coordination, preconstruction, and budgets.
• Develop strong client relationships and broker networks.

Skills

Leadership

Strategic planning

Relationship management

Budgeting & forecasting

Sales leadership

Market knowledge

Job description

Market Director – Wisconsin | Luxury Custom Homebuilding

Location: Madison or Milwaukee, Wisconsin preferred; statewide Wisconsin responsibility

Work Model: Primarily home office with regular project-site visits and travel throughout Wisconsin

Employment Type: Full-Time

About the Company

Our client is an established builder of high-end custom homes, additions, and renovations. The company brings a disciplined, transparent, and collaborative approach to custom residential construction, with an emphasis on client advocacy, accountability, quality craftsmanship, and data-driven decision-making.

The Opportunity

The company is seeking an experienced construction leader to take responsibility for the growth, financial performance, and overall management of its Wisconsin custom homebuilding division.

This is a unique opportunity for an established custom homebuilding professional to step into a broader leadership role, combining the responsibilities of a business unit leader, construction executive, and senior project management professional.

The Market Director will oversee the entire Wisconsin operation, including business development, client relationships, sales, architectural and design coordination, preconstruction, estimating, financial performance, project management, and field operations.

This individual will have responsibility for the division's overall P&L, including revenue, project profitability, cost management, forecasting, and operational performance. They will lead and develop the project management and field leadership teams while ensuring that every home meets the company's standards for craftsmanship, quality, client service, and financial execution.

The position will maintain some direct involvement in senior-level project management, particularly on complex, high-value custom homes ranging from approximately $5 million to $15 million. The Market Director must be comfortable working directly with homeowners, architects, designers, engineers, subcontractors, and field leadership to resolve complex issues and ensure successful project delivery.

This is not simply a senior project management position. It is an opportunity to lead and grow a custom homebuilding business.

The company is looking for someone who already understands how high-end custom residential construction operates in Wisconsin. Someone who brings the experience, relationships, judgment, and technical knowledge to establish the right processes, make sound business decisions, and lead projects and people without having to learn the fundamentals of the local market.

The successful candidate will have meaningful responsibility and the opportunity to make a lasting impact on the direction and growth of the Wisconsin operation.

Key Responsibilities

Wisconsin Market Leadership & Business Management

• Take overall responsibility for the growth, financial performance, and day‑to‑day management of the Wisconsin division.
• Develop and execute business plans, annual budgets, revenue objectives, and operational strategies.
• Establish performance expectations, accountability, and reporting across all areas of the business.
• Oversee the division's financial performance, including revenue, gross margins, project profitability, operating expenses, cash flow, and forecasting.
• Work closely with company ownership and accounting to evaluate financial performance, identify opportunities, and address operational challenges.
• Establish the organizational structure, staffing requirements, and resources necessary to support current operations and future growth.
• Identify opportunities to improve efficiency, profitability, client satisfaction, and overall business performance.
• Represent the company throughout the Wisconsin custom homebuilding market and develop relationships that strengthen its reputation and market position.

Business Development, Sales & Client Relationships

• Develop and maintain relationships with prospective homeowners, architects, interior designers, real estate professionals, consultants, and other sources of high‑end residential business.
• Oversee the entire sales process, from initial client engagement and project qualification through proposal development, budgeting, contract negotiations, and project award.
• Evaluate prospective projects for financial viability, scope, complexity, schedule, and alignment with the company's capabilities.
• Establish and manage a disciplined sales pipeline, including lead tracking, opportunity forecasting, proposal follow‑up, and conversion.
• Work with clients and design professionals to establish realistic project budgets, expectations, schedules, and overall project objectives.
• Maintain executive‑level relationships with key clients throughout the design, preconstruction, and construction process.
• Develop a strong referral network and reputation within Wisconsin's luxury custom homebuilding community.
• Oversee the preconstruction process from initial project concept through construction readiness.
• Coordinate architects, interior designers, engineers, consultants, and homeowners to ensure projects are properly planned, documented, and budgeted.
• Review architectural plans, specifications, engineering documents, and project scope for constructability, completeness, and potential cost or scheduling issues.
• Lead preliminary budgeting, estimating, value engineering, and cost analysis.
• Establish project budgets and financial expectations before construction begins.
• Oversee subcontractor bidding, scope development, negotiations, procurement strategies, and buyout.
• Ensure an effective transition from sales and design into project management and field operations.
• Establish consistent processes for design development, selections, budgeting, permitting, and project approvals.

Construction Operations & Project Management

• Oversee all active custom homebuilding projects throughout Wisconsin, ensuring successful execution from preconstruction through completion.
• Lead, manage, and develop Project Managers, Superintendents, and other field leadership personnel.
• Establish consistent expectations for project scheduling, cost management, subcontractor coordination, quality control, and client communication.
• Monitor project budgets, schedules, commitments, change orders, and financial forecasts.
• Provide senior‑level project management support on complex and high‑value projects, working directly with owners, architects, and field leadership.
• Work closely with Project Managers and Superintendents to resolve construction challenges, coordinate resources, and maintain project momentum.
• Ensure homes are built according to approved plans, specifications, budgets, and quality expectations.
• Maintain accountability for construction quality, craftsmanship, safety, schedule performance, and client satisfaction.
• Oversee project closeout, final inspections, punch lists, warranty processes, and client turnover.
• Develop strong relationships with Wisconsin subcontractors, suppliers, and specialty trade partners to support consistent project execution.
• Assume direct responsibility for the Wisconsin division's overall financial performance and profitability.
• Develop and manage annual operating budgets, revenue forecasts, project margin expectations, and financial reporting.
• Monitor project‑level financial performance, including original budgets, cost commitments, actual costs, projected costs to complete, and final profitability.
• Establish consistent job‑cost reporting and forecasting processes to identify financial issues early.
• Maintain accountability for estimating accuracy, subcontractor buyout, procurement, change order management, and cost control.
• Monitor billing, collections, cash flow, and working capital in coordination with accounting.
• Identify opportunities to improve gross margins, reduce unnecessary expenses, and increase operational efficiency.
• Make sound business decisions regarding project selection, pricing, staffing, and resource allocation.

Process Development, Technology & Operational Excellence

• Develop and implement standardized operating procedures across the Wisconsin division.
• Establish consistent processes that connect sales, design, preconstruction, estimating, project management, field operations, and accounting.
• Introduce and improve the use of technology, construction management platforms, scheduling tools, financial reporting, and project documentation systems.
• Establish meaningful performance metrics and reporting tools to monitor project and divisional performance.
• Create accountability around budgets, schedules, client communication, purchasing, change management, and project execution.
• Identify operational inefficiencies and implement practical solutions that improve consistency and profitability.
• Build scalable systems that allow the company to grow without sacrificing craftsmanship, client service, or financial discipline.

Qualifications

• Significant experience in high‑end custom homebuilding, luxury residential construction, or comparable complex residential construction.
• Demonstrated experience managing custom homes in the $5 million to $15 million range or comparable projects in complexity and scope.
• Strong understanding of the Wisconsin custom homebuilding market, including local building practices, permitting, subcontractor relationships, suppliers, and regional construction considerations.
• Experience in a senior project management, construction management, operations, or business leadership role.
• Demonstrated understanding of construction financials, project budgets, job costing, forecasting, cash flow, and profitability.
• Experience with preconstruction, estimating, architectural coordination, subcontractor procurement, and contract negotiations.
• Ability to read and interpret complex architectural drawings, specifications, and construction documents.
• Experience managing and developing Project Managers, Superintendents, and field personnel.
• Strong understanding of construction technology, project management platforms, scheduling tools, and financial reporting systems.
• Excellent communication, negotiation, organizational, and leadership skills.
• Ability to manage multiple projects and business priorities independently while traveling throughout Wisconsin as needed.

The Ideal Candidate

The ideal candidate is an established custom homebuilding professional who has reached a point in their career where they want greater responsibility and ownership of the business.

This person may currently be a Senior Project Manager, Project Director, Director of Construction, or Operations Manager with a successful custom homebuilder. They have demonstrated the ability to manage sophisticated residential projects and are ready to take the next step into broader business leadership.

You are someone who:

• Thinks like an owner and understands that successful construction is ultimately about delivering profitable projects and building a sustainable business.
• Wants to be directly involved in the financial performance and P&L of a homebuilding division.
• Understands the Wisconsin luxury custom homebuilding market and brings established industry relationships.
• Knows how to take a $5 million to $15 million custom home from initial client discussions and architectural planning through construction and final completion.
• Is equally comfortable discussing project specifications with an architect, negotiating a subcontractor agreement, reviewing financial statements, or walking a jobsite with a Superintendent.
• Understands the importance of the client experience and knows how to manage the expectations of high‑net‑worth homeowners.
• Can identify potential problems early, make decisions, and implement solutions without waiting for direction.
• Has the experience and confidence to establish processes, improve systems, and create accountability throughout an organization.
• Understands how technology and construction management platforms can improve project visibility, financial controls, and operational efficiency.
• Is capable of leading and developing a team while maintaining direct involvement in the most important projects and client relationships.
• Brings a practical, hands‑on leadership style and earns the respect of architects, subcontractors, homeowners, and field personnel.
• Wants to help build and grow a business rather than simply manage a portfolio of projects.

Most importantly, this individual knows how high‑end custom homebuilding should operate in Wisconsin. They bring the experience and judgment to make decisions, establish direction, develop relationships, and lead the business with confidence.

The Opportunity

This is an opportunity to step into a meaningful leadership position with responsibility for an entire geographic market and business operation.

Rather than being limited to managing individual projects, the Market Director will have the opportunity to influence how the company sells, plans, finances, manages, and delivers custom homes throughout Wisconsin.

For an experienced Senior Project Manager or construction leader who understands the business side of custom homebuilding and wants to take the next step in their career, this is an opportunity to combine construction expertise, financial responsibility, client relationships, and business leadership in one position.

The successful candidate will have the ability to shape the Wisconsin operation, build a strong team, establish the processes and systems necessary for continued growth, and directly influence the long‑term success of the organization.