Market Development Specialist

Westlake Royal Building Products; Philadelphia (Philadelphia County); On-site; USD 70,000 - 90,000; Full time

Job summary

Westlake Royal Building Products seeks a driven sales professional to grow market share by generating awareness and demand among architects, builders, and contractors along the I-95 corridor. The ideal candidate sits in Greater Philadelphia or anywhere with quick access to Interstate 95.

The role emphasizes 80% field sales calling on trade professionals and 20% support for channel accounts, requiring strong presentation skills and the ability to manage multiple projects with Salesforce and MS

Qualifications

• Minimum of two years’ work experience in a related role preferred.
• Ability to manage several projects simultaneously.
• Detail oriented.
• Enthusiastic, self-starter with good interpersonal skills.
• Good presentation skills and ability to speak comfortably in front of groups.
• Working knowledge of MS Office suite including Teams and Outlook 365.
• Experience with Salesforce or other deal desk systems a plus.

Responsibilities

• Spend 80% of time calling on and creating business with architects, remodeling companies, new construction builders, decking contractors, and other trade professionals.
• Spend 20% of time managing and supporting existing 2-step distribution and channel accounts and developing new accounts as needed in assigned territory.
• Provide a level of professionalism in sales and technical support that makes Royal products the first choice.
• Learn and excel at presentation of company story and high-end “pull-through” products.
• Implement and execute a demand strategy in assigned territory.
• Develop and review target list with the Channel Manager on a monthly basis.
• Make a minimum of 12 quality presentations per week to builders, remodelers, installers, architects and specifiers.
• Develop and maintain strong working relationships with Territory Managers to communicate demand creation value back to channel partners.
• Increase awareness of distributors by participating with Territory Managers at branch events.
• Work on leads by presenting and participating at ongoing trade shows.
• Attend major regional home and garden shows to develop leads.
• Research builders, contractors and remodelers used by competitors to develop future leads.

Skills

Presentation skills

Detail oriented

Interpersonal skills

Self-starter

Multi-project management

Public speaking

Tools

Salesforce

MS Office (Teams & Outlook 365)

Job description

Responsible for growing Royal Building Product’s market share by generating awareness, creating demand and executing sales. Create demand with independent distribution for Westlake Royal Building Products by influencing contractors, builders and architects to ask for Royal products. This position will market our products in the major metropolitan areas along the I95 corridor.

**Ideal candidate will sit in Greater Philadelphia, or somewhere with easy access to Interstate 95.**

Products include TruExterior, Versetta Stone, Cedar Renditions, Celect Siding, Royal/Kleer/Sky PVC, Trim and Mouldings.

DUTIES AND RESPONSIBILITIES

May include, but are not limited to, the following:

• Spend 80% of time calling on and creating business with architects, remodeling companies, new construction builders, decking contractors, and other trade professionals;
• Spend 20% of time managing and supporting existing 2-step distribution and channel accounts and developing new accounts as needed in assigned territory;
• Provide a level of professionalism in sales and technical support that makes Royal products the first choice;
• Learn and excel at presentation of company story and high-end “pull-through” products;
• Implement and execute a demand strategy in assigned territory.
• Develop and review target list with the Channel Manager on a monthly basis (update your target list as new leads are found);
• Make a minimum of 12 quality presentations per week. Present to builders, remodelers, installers, architects and specifiers;
• Develop and maintain strong working relationships and communication with the Territory Managers to communicate demand creation value back to channel partners.
• Increase your awareness of the distributors by participating with the Territory Managers at branch open house events;
• Work on leads by presenting and participating at on-going trade shows;
• Work the major regional home and garden shows to develop leads; and
• Research the builders, contractors and remodelers used by your competitors to develop future leads.

EDUCATION, EXPERIENCE AND QUALIFICATIONS

• Minimum of two years’ work experience in a related role preferred
• Ability to manage several projects simultaneously
• Detail oriented
• An enthusiastic, self-starter with good interpersonal skills
• Good presentation skills and ability to speak comfortably in front of groups
• Working knowledge of MS office suite including teams and outlook 365
• Experience with Salesforce or other deal desk systems a plus

PHYSICAL DEMANDS

While performing the duties of this job, the employee is frequently required to sit; stand; walk; use hands to touch, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stoop, kneel, or crouch. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

Job will require 80% travel on average. Ability to be away from home for multiple nights per week and riding in automobiles for several hours per day is required. Insurability and valid US state driver’s license is mandatory.