Market Development Manager, Bioproduction Process Liquids and Preparation (Onsite)

ThermoFisher Scientific; Escondido (CA); On-site; USD 104,000 - 141,000; Full time

Benefits offered by this job

Health plans and vision plan

Employee assistance and family support

120 hours PTO + 10 holidays

Job summary

Thermo Fisher Scientific is seeking an experienced marketing leader to own the strategy and execution for the Process liquids and preparation services portfolio. You will shape segmentation, value proposition, and customer messaging while coordinating GTM plans with product and commercial teams.

The role emphasizes multi-channel campaigns, digital marketing, and sales enablement tools, with onsite work at multiple U.S. sites and up to 25% travel.

Qualifications

• Bachelor's degree and 8+ years of marketing experience in life sciences or related industry.
• Strong track record in multi-channel marketing strategies and campaigns.
• Ability to translate technical content into compelling customer messaging.
• Proven project management and organizational skills across priorities.
• Experience with digital marketing, SEO/SEM, and marketing automation.
• Excellent written and verbal communication; collaborative across teams.

Responsibilities

• Own product/service marketing strategy and execution leadership for the portfolio.
• Define segmentation, ICP, value proposition, and customer messaging.
• Develop GTM plans for NPIs, campaigns, and key initiatives.
• Develop sales enablement tools and capture field feedback.
• Coordinate with demand gen/events/marcom and product/commercial teams.

Skills

Marketing strategy

Multi-channel campaigns

Digital marketing

SEO/SEM

Marketing automation

CRM platforms

Communication

Cross-functional collaboration

Education

Bachelor's degree in Life sciences, marketing, business administration or related field

Tools

Marketing automation platforms

CRM platforms

Job description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

DESCRIPTION

Own product/service marketing strategy and execution leadership for the Process liquids and preparation services portfolio, ensuring strong market insight, positioning, and GTM delivery.

Location

This is an onsite position available to hire at one of our sites in Waltham, MA, Carslbad, CA, Durham, NC, Rochester, NY, Grand Island, NY, Miami, FL, or Hunt Valley, MD. Residency near one of the sites is required. No relocation assistance provided.

Market & customer insight

• Own market assessment, competitive landscape, and customer needs

• Partner with centralized VOC/market research for prioritized insights

• Translate insights into clear growth opportunities

Positioning, messaging & content briefs

• Define segmentation, ICP, value proposition, and customer messaging

• Develop customer journey and content strategy

• Create clear briefs for technical/content shared services

Go-to-market planning

• Develop GTM tactical plans for NPI launches, campaigns, and key initiatives

• Coordinate with demand gen/events/marcom for execution

• Ensure alignment with product management and commercial teams

Sales enablement inputs & feedback loop

• Develop sales playbooks/training/tools with support from enablement

• Capture field/customer feedback and refine messaging

• Support key customer engagements as needed

REQUIREMENTS

• Bachelor's Degree plus 8 years of experience in marketing in life sciences or related industry

• Preferred Fields of Study: Life sciences, marketing, business administration, or related field

• Strong expertise in developing and executing multi-channel marketing strategies and campaigns

• Demonstrated ability to translate technical/scientific content into compelling customer messaging

• Strong project management and organizational skills to handle multiple priorities

• Experience with digital marketing, including SEO/SEM, social media, and marketing automation platforms

• Strong analytical capabilities to measure campaign effectiveness and drive data-based decisions

• Strong written and verbal communication skills

• Demonstrated ability to influence and collaborate across matrix organizations

• Deep understanding of marketing fundamentals: 4Ps, segmentation, value proposition development

• Experience developing sales enablement tools and customer-facing materials

• Knowledge of life science research markets and competitor landscape preferred

• Ability to travel up to 25%

• Proficiency in Microsoft Office suite and marketing automation/CRM platforms

• Business acumen with customer-centric mindset

Compensation and Benefits

The salary range estimated for this position based in Massachusetts is $104,000.00–$141,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.