Market Development Manager, Bioproduction Process Liquids and Preparation (Onsite)

ThermoFisher Scientific; Buffalo (NY); Vor Ort; USD 104.000 - 141.000; Vollzeit

Benefits dieser Stelle

Medical & dental plans

Vision plan

PTO 120 hours + holidays

ESPP stock purchase plan

Zusammenfassung

Thermo Fisher Scientific is seeking a lead marketer to own product/service marketing strategy and execution for the Process liquids and preparation services portfolio. Responsibilities include market insight, positioning, and GTM delivery, with onsite roles at multiple US sites.

The role emphasizes cross-functional collaboration and data-driven decision making. You'll develop segmentation, value propositions, and messaging, and lead GTM planning for NPIs and campaigns while enabling sales with

Qualifikationen

• Bachelor's degree and 8 years in marketing in life sciences or related industry.
• Proven ability to develop and execute multi-channel campaigns.
• Experience translating technical content into customer messaging.
• Strong project management and organizational skills.
• Proficient with digital marketing, including SEO/SEM, and analytics.
• Excellent written and verbal communication; cross-functional collaboration.
• Willingness to travel up to 25%.

Aufgaben

• Own market assessment, competitive landscape, and customer needs.
• Define segmentation, ICP, value proposition, and messaging.
• Develop GTM plans for NPIs, campaigns, and key initiatives.
• Create sales playbooks and capture field feedback for messaging refinement.

Kenntnisse

Multichannel marketing

SEO/SEM

Marketing automation

Content messaging

Project management

Data analytics

Communication skills

Cross-functional collab

Travel willingness

MS Office

Life sciences knowledge

Ausbildung

Bachelor's Degree

Tools

Marketing automation/CRM

Jobbeschreibung

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

DESCRIPTION

Own product/service marketing strategy and execution leadership for the Process liquids and preparation services portfolio, ensuring strong market insight, positioning, and GTM delivery.

Location

This is an onsite position available to hire at one of our sites in Waltham, MA, Carslbad, CA, Durham, NC, Rochester, NY, Grand Island, NY, Miami, FL, or Hunt Valley, MD. Residency near one of the sites is required. No relocation assistance provided.

Market & customer insight

• Own market assessment, competitive landscape, and customer needs

• Partner with centralized VOC/market research for prioritized insights

• Translate insights into clear growth opportunities

Positioning, messaging & content briefs

• Define segmentation, ICP, value proposition, and customer messaging

• Develop customer journey and content strategy

• Create clear briefs for technical/content shared services

Go-to-market planning

• Develop GTM tactical plans for NPI launches, campaigns, and key initiatives

• Coordinate with demand gen/events/marcom for execution

• Ensure alignment with product management and commercial teams

Sales enablement inputs & feedback loop

• Develop sales playbooks/training/tools with support from enablement

• Capture field/customer feedback and refine messaging

• Support key customer engagements as needed

REQUIREMENTS

• Bachelor's Degree plus 8 years of experience in marketing in life sciences or related industry

• Preferred Fields of Study: Life sciences, marketing, business administration, or related field

• Strong expertise in developing and executing multi-channel marketing strategies and campaigns

• Demonstrated ability to translate technical/scientific content into compelling customer messaging

• Strong project management and organizational skills to handle multiple priorities

• Experience with digital marketing, including SEO/SEM, social media, and marketing automation platforms

• Strong analytical capabilities to measure campaign effectiveness and drive data-based decisions

• Strong written and verbal communication skills

• Demonstrated ability to influence and collaborate across matrix organizations

• Deep understanding of marketing fundamentals: 4Ps, segmentation, value proposition development

• Experience developing sales enablement tools and customer-facing materials

• Knowledge of life science research markets and competitor landscape preferred

• Ability to travel up to 25%

• Proficiency in Microsoft Office suite and marketing automation/CRM platforms

• Business acumen with customer-centric mindset

Compensation and Benefits

The salary range estimated for this position based in Massachusetts is $104,000.00–$141,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs

• Employee assistance and family support programs, including commuter benefits and tuition reimbursement

• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.