Marianne's Regional Sales Manager - West

Adams Group; Sacramento (CA); Remote; USD 90,000 - 125,000; Full time

Job summary

Adams Group, home of Marianne's Harvest, seeks a Regional Sales Manager to grow distribution and manage key retail relationships across the West region. You will drive in-store performance, coordinate with brokers and distributors, and execute regional sales strategies to meet brand goals.

You will collaborate with retail partners, category managers, and cross-functional teams, traveling as needed to maximize coverage and velocity.

Qualifications

• 2-5 years of retail CPG sales experience, preferably natural, specialty, or grocery channels.
• Experience working with brokers and distributors (KeHE/UNFI) and retail merchandising teams.
• Travel required for overnight trips; availability to visit multiple retailers.

Responsibilities

• Retail Account Management & Growth: manage regional accounts, drive distribution, and build relationships with buyers and store leadership.
• Pricing and Promotional Execution: ensure pricing and promos are executed; monitor price integrity and coordinate promotions.
• Forecasting, Reporting & Planning: provide region forecasts, track performance, and report risks and opportunities.
• Trade Shows & Events: represent Marianne's Harvest at retail shows and broker events to strengthen relationships.

Skills

Sales strategy

Negotiation

Customer relationships

Analytical skills

MS Office

Time management

Communication

Self-starter

Education

Bachelor's degree

Tools

SPINS

CRM

Forecasting software

Job description

About Adams Group

Adams Group is a fifth-generation, family-owned specialty food company built on over 110 years of a simple but powerful belief: good food starts with good people. Founded on the principle of doing the right thing, we've grown to become the most trusted provider of high-quality specialty grains, oils, and seeds- delivering quality ingredients from seed to shelf.

Building on that legacy, we launched Marianne's Harvest, our consumer-facing brand dedicated to bringing premium, clean-label cooking staples directly to households across the country. From avocado oils to beef tallow and other premium pantry staples, Marianne's Harvest delivers real, simple ingredients that elevate everyday cooking and support a healthier lifestyle.

As we expand rapidly into national and regional grocery retailers, we are focused on delivering exceptional products, strong category performance, and meaningful partnerships with our retail customers. Together, Adam's Group and Marianne's Harvest combine deep industry expertise with modern consumer insight to bring trusted, high-quality products to both manufacturers and families nationwide.

Our Legacy of Innovation

While we stay true to our values, our success across five generations comes from our entrepreneurial spirit and ability to adapt to the needs of a changing food landscape. Embodying the spirit of California, we push boundaries, pioneer new standards, and create better-for-all alternatives that nourish people from infancy to adulthood.

More Than a Job—A Purpose

At Adams Group, we offer more than careers; we offer the opportunity to be part of something meaningful. Whether you're producing high-quality ingredients, supporting sustainable practices, or building trusted relationships across our global network, your work helps nourish lives and communities across generations.

We care deeply for our people, build strong relationships with our partners, deliver consistently for our customers, and enrich the communities we serve. Together, we're elevating industry standards and making a lasting impact on the world.

Join Our Story

Come be part of a legacy where good starts with you. At Adams Group, you don't just have a career—you have a legacy.

Our Core Values

• Quality in all we do
• Doing the right thing
• Building relationships for shared success
• Adapting to change
• Leaving the world better than we found it

Location: Remote - West Region (CA, AZ, NV, CO, ID, UT, OR, WA)

Position Summary

Reporting to the Director of Retail Sales, the Regional Sales Manager (RSM) will be responsible for growing Marianne's Harvest distribution, managing retail relationships, driving in-store performance, and executing sales strategies within the assigned territory.

This role combines account management, field execution, broker management, and new business development. You will work closely with key retail partners, brokers, distributors, and cross-functional internal teams to deliver sales, distribution, shelving, and promotional goals.

Key Responsibilities

Retail Account Management & Growth

• Manage regional and independent retail accounts within assigned territory (e.g., PCC, Mollie Stones, Erewhon, Natural Grocers, regional chains, independents, co-ops).
• Drive distribution, assortment expansion, and new SKU placement across all retailers.
• Build and maintain strong relationships with category managers, buyers, and store-level leadership.
• Manage brokers and distributors to deliver on region-level objectives
• Develop and execute regional sales strategies aligned with brand goals and retailer needs.
• Deliver annual sales, distribution, and velocity targets.
• Conduct quarterly meetings with retail partners and make store visits when necessary.

Pricing and Promotional Execution

• Ensure all approved pricing, promo discounts and weekly ads are accurately executed across retailers
• Monitor price integrity in store and online; identify inconsistencies and work with retailers, distributors, and brokers to correct issues quickly.
• Partner with category managers and brokers to build promotional calendars that drive velocity and support brand goals.
• Track promotional spend and performance, analyze lift, and report insights to internal teams to optimize future strategy.
• Manage new item set up forms, price changes, promo submissions to ensure accuracy and on-time execution.

Forecasting, Reporting & Planning

• Maintain an accurate pipeline of account opportunities and distribution gains.
• Provide region-level forecast based on retailer demand and promotional plans.
• Track performance against goals and deliver detailed reporting on wins, risks, and opportunities.
• Partner with internal teams on pricing, new item setups, promotional calendars, and brand initiatives.

Trade Shows & Events

• Represent Marianne's Harvest at retail shows, broker roadshows, distributor tabletop events, and product demos.
• Strengthening retailer and distributor relationships through events and brand storytelling.

Qualifications

Required Qualifications

Education & Experience

• Bachelor's degree preferred.
• 2-5 years of retail CPG sales experience-preferably natural, specialty, or grocery channels.
• Proven success managing regional retail accounts and driving measurable sales growth.
• Experience working with brokers, distributors (KeHE/UNFI), and retail merchandising teams.
• Travel requirements: Available for overnight travel. Travel frequency will vary depending on business needs

Skills & Competencies

• Strong business acumen with a focus on sales strategy, negotiation, and customer relationship development.
• Excellent communication, presentation, and interpersonal skills.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Proficient with sales and industry tools such as SPINS for category and sales insights, CRM system, and basic forecasting software.
• Strong analytical skills with the ability to interpret sales data, pricing trends, and promotional performance.
• Proficient with Microsoft Office (Excel, PowerPoint, Word) for reporting, analysis, and presentations.
• Driven self-starter who can work independently and collaboratively across teams.

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