Regional Sales Manager - West Coast

Trilliant Food and Nutrition, LLC; Little Chute (WI); On-site; USD 90,000 - 130,000; Full time

Job summary

Trilliant Food & Nutrition, LLC is seeking a Regional Sales Manager for the West coast to drive revenue with key account support and distributor networks. This role requires building strong retailer relationships, prospecting new opportunities, and executing the commercial strategy across grocery/retail channels.

You will negotiate trade, manage pricing initiatives, and coordinate field execution to hit volume and profitability targets while traveling 40–50% to customer sites and the Trilliant

Qualifications

• Bachelor's degree or equivalent experience and 10+ years of progressive sales experience in CPG.
• Willingness to travel 40–50% to customers and HQ.
• 10+ years in sales with at least 4–5 years in a senior leadership role.
• Detail oriented with strong knowledge of coffee and nutrition categories for retail.

Responsibilities

• Manage and drive sales revenue, promotions, distribution, and pricing across key accounts.
• Develop account plans and budgets; prepare reviews and communicate effectively.
• Build relationships with retailers and cater to each account to grow market share.
• Lead meetings with buyers to sell-in new products, programs, and promotions.
• Coordinate with retailers, distributors, and brokers to align with company goals.
• Forecast with Supply Chain and align with sales trends and seasonality.
• Perform administrative tasks including expense reports and trackers.

Skills

Account management

Negotiation

Sales leadership

Customer relationships

Strategic planning

CRM familiarity

Education

Bachelor's degree

Tools

CRM software (IRI)

Nielsen

Circana

Numerator

Job description

About Us

Trilliant Food & Nutrition is a leading manufacturer of premium coffees and powdered beverages, proudly headquartered in Little Chute, Wisconsin. With a legacy rooted in quality, innovation, and service, Trilliant delivers branded and private label solutions across retail, foodservice, and e-commerce channels.

Horseshoe Beverage Company, based in Neenah, WI, is a leading ready-to-drink beverage manufacturer dedicated to delivering an exceptional beverage experience. By combining industry-leading talent and cutting-edge equipment, we drive innovation and consistently deliver the highest quality products to our customers-first and fast.

Our brand portfolio includes Victor Allen's, Dutch Bros beverages and Nurri, our better-for-you protein beverage line. We are passionate about beverages - and about building a team that's just as energized. We invite you to explore opportunities at Trilliant or Horseshoe, to see if your talents and career aspirations may fit with our openings.

Position Overview

We are seeking an enthusiastic, motivated, and detail-oriented Regional Sales Manager for the West coast to join our growing coffee and nutrition company. As a sales manager, you will play a crucial role in prospecting and supporting key accounts by fostering inseparable relationships with customers. The role drives regional revenue, manages key account relationships (e.g., grocery/retail chains), and oversees distributor networks. This contributor role involves executing commercial strategy, negotiating trade, and overseeing field execution to hit volume and profitability targets.

Responsibilities

• Manage and generate sales revenue, promotions, distribution, and pricing initiatives to sell our portfolio of brands within all key accounts
• Utilize a proven track record of account management while developing account plans and budgets, prepare and present account reviews, and communicate effectively
• Build and cultivate effective relationships with key retailers relevant to the respective territory and cater to each account to improve market share and growth
• Conduct routine meetings with buyers to sell-in new products, programs and promotional activities
• Work closely with retailers (Winco, Save Mart, Raley's, Stater Bros, etc.), distributors (UNFI, KeHE, C&S Wholesalers) and brokers where applicable to align with company goals
• Grow brand market share and increase velocities through product, placement, pricing, and promotion through distribution and space initiatives
• Work directly with and maintain constant communication with all relevant Sales Ops and Customer Service personnel in the assigned company territory to promote the sale of company brands
• Maintain consistent category review cycle with all existing accounts and actively prospects against new target account list
• Able to analyze and develop sales opportunities from using Nielson or other companies provided with sales/CRM software.
• Partner with Supply Chain to maintain accurate forecasts based on sales trends, promotions, and seasonal changes.
• Perform administrative tasks assigned such as expense reports, monthly work calendar, trackers, establish prospect targets, conduct price surveys, and competitive analysis
• Other duties as assigned.

Qualifications

• Bachelor's degree (B. A.) from four-year college or university; or two to five years related experience and/or training; or equivalent combination of education and experience.
• Reliable transportation and be able to travel (40-50%).
• 10+ years of progressive sales experience in the CPG industry, with at least 4-5 years in a senior leadership role.
• Detail oriented with a strong knowledge of the overall coffee and nutrition categories for retail customers.
• Experience with National syndicated national account sales data and /CRM software such IRI, Neilsen, Circana, and Numerator.

Hours, Location and Pay

We offer a competitive base pay rate and benefits package for full-time employees. Ability to travel 40-50% to customers and Trilliant Food headquarters in Little Chute, WI.

Physical and Mental Demands

• While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
• Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
• Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Safety Statement

At Trilliant and Horseshoe, safety is every employee's first responsibility. We expect all employees to adhere to all safety practices, have the moral courage to stop other individuals from performing unsafe acts, and immediately report unsafe conditions.

Disclosures

• The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
• Responsible for following food safety/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures, and reporting food safety/regulatory concerns to the Production or Quality Manager.
• Trilliant Food & Nutrition and Horseshoe Beverage Company are Drug Free Workplaces. All applicants are subject to a drug screen and background check as a condition of employment.
• Trilliant Food and Nutrition and Horseshoe Beverage participate in the E-Verify process.
• If you need a reasonable accommodation for any part of the employment process, please contact us by email at [e-mail] and let us know the nature of your request and your contact information.
• The principles of the OECD and UN have been taken into consideration and used as guidance in our human rights practices and procedures.

EEO/AA including Vets and Disabled

Trilliant Food and Nutrition and Horseshoe Beverage are Equal Opportunity Employers.