MarCom Lead: AI‑Driven B2B/B2C Marketing in EU Scale

Curewiki; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Curewiki is seeking its first dedicated MarCom Lead to own and scale the marketing communications function. Reporting to the COO, you will shape Curewiki’s voice, build systems for content, campaigns, events, and press, and drive growth across B2B and B2C audiences in a regulated space.

You will lead content strategy, digital campaigns, and PR, ensuring precise messaging and patient-centric positioning as the company scales, with remote EU options and fast-moving hiring processes.

Qualifications

• Content & digital marketing leadership for B2B and B2C audiences
• Ability to build scalable content engines using AI and automation
• Strong English writing/editing with attention to accuracy in regulated healthcare contexts

Responsibilities

• Build and run an AI-leveraged content engine delivering a steady, high-quality pipeline across B2B and B2C, with formats spanning articles, video, social, and more
• Ensure content aligns with commercial objectives and lands with each audience to drive engagement and high-quality leads
• Lead the execution of digital campaigns across channels and optimize performance in real time
• Use marketing automation to streamline email, retargeting, and social scheduling in coordination with outbound efforts
• Partner with external collaborators on co-branded webinars and campaigns with consistent messaging
• Own Curewiki’s press and announcement calendar, coordinating with a PR agency for thought leadership and storytelling
• Sequence owned-channel announcements and press activations to align with strongest proof points
• Guard claim accuracy in all external output and avoid overclaiming on product capabilities or results
• Own presence at industry events, keep the calendar current, and measure impact on awareness and pipeline

Job description

Curewiki is seeking its first dedicated MarCom Lead to own and scale the marketing communications function. Reporting to the COO, you will shape Curewiki’s voice, build systems for content, campaigns, events, and press, and drive growth across B2B and B2C audiences in a regulated space.

You will lead content strategy, digital campaigns, and PR, ensuring precise messaging and patient-centric positioning as the company scales, with remote EU options and fast-moving hiring processes.