MarCom Lead

Curewiki; United States; Remoto; USD 120.000 - 170.000; Tempo pieno

Descrizione del lavoro

Curewiki is seeking its first dedicated MarCom Lead to own and scale the marketing communications function. Reporting to the COO, you will shape Curewiki’s voice, build systems for content, campaigns, events, and press, and drive growth across B2B and B2C audiences in a regulated space.

You will lead content strategy, digital campaigns, and PR, ensuring precise messaging and patient-centric positioning as the company scales, with remote EU options and fast-moving hiring processes.

Competenze

• Content & digital marketing leadership for B2B and B2C audiences
• Ability to build scalable content engines using AI and automation
• Strong English writing/editing with attention to accuracy in regulated healthcare contexts

Mansioni

• Build and run an AI-leveraged content engine delivering a steady, high-quality pipeline across B2B and B2C, with formats spanning articles, video, social, and more
• Ensure content aligns with commercial objectives and lands with each audience to drive engagement and high-quality leads
• Lead the execution of digital campaigns across channels and optimize performance in real time
• Use marketing automation to streamline email, retargeting, and social scheduling in coordination with outbound efforts
• Partner with external collaborators on co-branded webinars and campaigns with consistent messaging
• Own Curewiki’s press and announcement calendar, coordinating with a PR agency for thought leadership and storytelling
• Sequence owned-channel announcements and press activations to align with strongest proof points
• Guard claim accuracy in all external output and avoid overclaiming on product capabilities or results
• Own presence at industry events, keep the calendar current, and measure impact on awareness and pipeline

Descrizione del lavoro

Curewiki operates a patient-initiated clinical research discovery platform live across Europe. The platform is gaining real traction with top-tier pharma sponsors and CROs, our hospital footprint is expanding through technology partnerships anchored in EU interoperability initiatives, and the commercial organisation is being built out around it. The story is strong and getting stronger; what it needs now is an owner. You join as the first dedicated marketing hire, reporting into the COO, with real ownership from day one and the announcement calendar of a scaling company ahead of you.

The MarCom Lead owns how Curewiki speaks to the world. You’ll run the full marketing communications function across B2B and B2C audiences and build the systems that let content, campaigns, events, and press scale without losing precision.

This is a role for someone who thinks before they publish. We work in a highly regulated space, where how we say something matters as much as what we say. Every piece of output has to hold the patient-initiated line, and you’ll shape Curewiki’s tone of voice and communication principles as the company scales.

Your responsibilities:

Content & digital marketing

• Build and run an AI-leveraged content engine that produces a steady, high-quality pipeline across B2B and B2C, so output scales without turning every piece into a one-off — formats span articles, video, social, and more, tailored to both the research and patient communities
• Make sure content aligns with our commercial objectives and lands with each audience, driving engagement and quality leads for the sales and partnerships teams
• Lead the execution of digital campaigns across channels, reading performance and adjusting in real time
• Use marketing automation to streamline email, retargeting, and social scheduling, in coordination with the outbound engines run by the commercial team
• Partner with external collaborators on co-branded work such as webinars and joint campaigns, keeping messaging consistent with our brand and positioning

Press & announcements

• Own Curewiki’s press and announcement calendar, including partnership and milestone communications, working with our PR agency on a relationship-led approach focused on thought leadership and storytelling
• Sequence owned-channel announcements and press activations deliberately, timing each to the strongest proof point rather than the earliest possible moment
• Guard claim accuracy in all external output: no overclaiming on product capabilities, partnerships, or results

Events

• Own Curewiki’s presence at industry events: keep the calendar current, coordinate preparation with the commercial team, and make sure we show up well

• Track how events and press perform and what they contribute to awareness and pipeline

• You’ve built and run a content or communications function that scaled: more output, same or higher quality, and you can show the system that made it possible

• You’ve worked in a regulated or high-accuracy context (healthcare, life sciences, finance) and treat accuracy and positioning as part of the craft, not an afterthought

• You’re an excellent writer and editor in English, across both B2B and B2C audiences, and it shows in work you can share

• You run AI-first: you already use AI tools to multiply your production, and you can explain where you draw the human-judgment line

• You manage content calendars, campaigns, press moments, and multi-channel work without dropping threads

Nice to have

• Dutch, French, German, or Spanish, given our markets

• Real ownership from day one as the first dedicated marketing hire.

• A strong story to tell: real traction with top-tier pharma sponsors and CROs, and an expanding hospital footprint to build campaigns and announcements around

• Remote work within the EU

• A fast, transparent hiring process: intro call, hiring-manager deep-dive, practical working session, founder conversation, references — feedback at every step, completed in weeks not months

• A high-velocity, mission-driven team that writes things down, moves fast, and takes AI leverage as a baseline in every role

• The chance to define Curewiki’s tone of voice and communication principles as the company scales.