Manager, Trade Marketing

Anheuser-Busch; United States; Remote; USD 106,000 - 126,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement plan

Free Beer

Job summary

Anheuser-Busch is seeking a Trade Marketing Manager to lead activation strategies for national, regional, and local partnerships, driving brand execution, consumer engagement, and share growth.

You will work with distributors and retailers to maximize program impact and ROI across On-Premise and Off-Premise channels, while coordinating with Sales, Marketing, and Channel teams to optimize performance.

Qualifications

• Bachelor’s Degree highly preferred.
• 5-7 years sales and/or marketing experience.
• In-depth knowledge of regional marketing and sales organization.
• Strong communication skills, both internal and external.
• Proficiency in PowerPoint, Excel and internal system tools.
• Must possess an in-depth knowledge of the On-Premise Channel.
• Willingness to relocate for future opportunities, preferred.
• Beer/alcohol industry knowledge preferred.

Responsibilities

• Develop and execute trade marketing plans and channel playbooks.
• Lead activations, samplings, sponsorships, and events.
• Manage venue and event marketing programs.
• Drive flawless execution of national and regional brand programs.
• Partner with wholesalers, retailers, and agency partners.
• Manage territory budgets, sponsorship investments, and ROI.
• Support both On-Premise and Off-Premise channel growth.
• Monitor competitive activity and identify marketplace opportunities.
• Coach field teams and trade activation resources.
• Collaborate cross-functionally with Sales, Marketing, Trade Marketing, Channel Teams, and Commercial teams

Skills

Strong communication

Sales experience

Education

Bachelor’s Degree

Tools

PowerPoint

Excel

CRM systems

On-Premise knowledge

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:

$106,400-$126,350, bonus and long-term incentive eligible

COMPANY:

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

The Trade Marketing Manager as the leader of activation for national, regional, and local partnerships and programs, working with distributors and retailers to maximize brand execution, consumer engagement, volume, and share growth.

JOB RESPONSIBILITIES:

• Develop and execute trade marketing plans and channel playbooks.
• Lead activations, samplings, sponsorships, and events.
• Manage venue and event marketing programs.
• Drive flawless execution of national and regional brand programs.
• Partner with wholesalers, retailers, and agency partners.
• Manage territory budgets, sponsorship investments, and ROI.
• Support both On-Premise and Off-Premise channel growth.
• Monitor competitive activity and identify marketplace opportunities.
• Coach field teams and trade activation resources.
• Collaborate cross-functionally with Sales, Marketing, Trade Marketing, Channel Teams, and Commercial teams

JOB QUALIFICATIONS:

• Bachelor’s Degreehighly preferred
• 5-7 years sales and/or marketing experience
• In-depth knowledge of regional marketing and sales organization
• Strong communication skills, both internal and external
• Proficiency in PowerPoint, Excel and internal system tools
• Must possess an in-depth knowledge of the On-Premise Channel
• Willingness to relocate for future opportunities, preferred
• Beer/alcohol industry knowledgepreferred

WHY ANHEUSER-BUSCH:

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!