Manager, Trade Marketing

Impact Staffing Solutions; Trumbull (CT); Hybrid; USD 125,000 - 135,000; Full time

Job summary

Impact Staffing Solutions seeks a Trade Marketing Manager for a client in Trumbull, CT. The position offers a hybrid schedule (3 days in the office, 2 days at home) and a salary range of $125k-$135k with competitive benefits.

The ideal candidate will bring 5+ years in trade marketing or related areas, a Bachelor’s in Marketing or Business, and strong analytical skills to manage budgets and promotions. Occasional travel to key accounts and events is expected.

Qualifications

• 5+ years of trade marketing, channel marketing, or commercial strategy experience in consumer hard goods or CPG.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven ability to balance high-level strategic planning with hands-on execution.
• Strong financial/analytical acumen with experience managing trade budgets and evaluating promotion effectiveness.
• Willingness to travel periodically for key account presentations, retail visits, and trade events.

Responsibilities

• Trade Strategy & Execution: design and execute channel-specific marketing plans across North American retail partners.
• Sales Enablement & Go-To-Market: build GTM assets, sales kits, pitch decks, collateral, and training materials.
• In-Store & Merchandising Optimization: develop visual merchandising programs, POP materials, and promotion execution.
• Cross-Functional Partnership: align trade programs with sales, planning, and customer service strategies.
• Budget Management: own the trade marketing budget for designated categories and track ROI.
• Market & Consumer Insights: adapt global buyer personas for NA retail buyers and end consumers.
• Project Management: manage multi-channel initiatives, launches, and vendor relationships with KPIs.

Job description

Our Trumbull, CT based client is seeking a Trade Marketing Manager to join their growing team. This is a wonderful opportunity to join a premier, global brand. Our client offers a hybrid schedule of 3 days in the office and 2 days at home, with a salary in the $125k-$135k range plus great benefits.

Key Responsibilities

• Trade Strategy & Execution: Design and execute channel-specific marketing plans across North American retail partners to drive profitable category volume.
• Sales Enablement & Go-To-Market: Build impact-driven GTM assets, including sales kits, pitch decks, sell‑in collateral, staff training materials, and rep incentive programs.
• In-Store & Merchandising Optimization: Develop and oversee visual merchandising programs, point‑of‑purchase (POP) materials, and promotional execution.
• Cross‑Functional Partnership: Work hand‑in‑hand with Sales, Sales Planning, and Customer Service to align trade programs with commercial account strategies.
• Budget Management: Full ownership of the trade marketing budget for designated categories, tracking performance and ensuring optimal ROI on channel spend.
• Market & Consumer Insights: Adapt global buyer personas and brand strategies to resonate with North American retail buyers and end consumers.
• Project Management: Manage multi‑channel initiatives, new product launches, and external vendor/agency relationships with clear KPIs and timelines.

Key Qualifications

• 5+ years of trade marketing, channel marketing, or commercial strategy experience within consumer hard goods, durable goods, or CPG.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven ability to balance high‑level strategic planning with hands‑on, operational execution.
• Strong financial/analytical acumen with experience managing trade budgets and evaluating promotion effectiveness.
• Willingness to travel periodically for key account presentations, retail visits, and trade events.

Due to the high volume of applications received, we will only be able to respond to candidates who meet the position's qualifications.