Managing Director HIT

Canon Medical Systems USA, Inc.; Cleveland (OH); Hybrid; USD 156,000 - 251,000; Full time

Job summary

Canon Medical Systems USA, Inc. in Cleveland is offering a hybrid marketing leadership role focused on diagnostic imaging. You will develop, implement, and measure market strategies with segmentation and messaging to drive growth in the US market.

The position requires 10+ years in marketing management and product management within medical imaging, plus strong cross-functional collaboration, budgeting, pricing, and launch planning across the United States.

Qualifications

• 10+ years combined marketing management, product management and field based experience in a Diagnostic Imaging company.
• 10+ years additional Clinical/Research experience.
• A valid and current state driver's license is required.

Responsibilities

• Develop, recommend and implement marketing programs and policies aligned to business unit objectives.
• Monitor market size, CMSU market share and program effectiveness; adjust terms as needed.
• Oversee development of sales tools, brochures and videos for marketing impact.
• Lead BU product launches in the US and coordinate with cross-functional teams.
• Manage department budget and ensure adherence to it; make pricing decisions.
• Liaise with BU leaders on product roadmaps and VOC feedback to engineering.
• Meet with customers regularly to promote CMSU capabilities and gather insights.

Skills

Market strategy

Product management

Team leadership

Budget management

Market analysis

Pricing strategy

Cross-functional collaboration

Communication skills

Education

Bachelor's degree (4-year)

Tools

Windows software

Job description

This is a hybrid role. The office is in Cleveland, Ohio

• Develop, recommend and implement marketing programs and policies that meet business unit objectives and achieve maximum results. Ensure the program's success through market segmentation, messaging, and positioning.
• Continually monitor market to determine market size, CMSU's potential market share and the effectiveness of marketing programs and special promotions. Where necessary, adjust terms and conditions of these programs and promotions.
• Manage the collection and analysis of competitive information, and develop marketing strategies to improve market share.
• Oversee the development and continuous improvement of sales tools, brochures and videos.
• Performance management, including but not limited to coaching, development, counseling, and corrective action.
• Develop department budget and ensure adherence to such.
• Make decisions on pricing changes and special marketing promotions.
• Liaison with CINC BUs on new product introduction planning and product roadmaps. Implementation of voice of the customer feedback process to CINC through collaboration with the cross functional team including but not limited to clinical collaborations, applications and service.
• Lead BU product launches in the US in collaboration with CINC and the global teams as required.
• Maintain relationship with key luminaries to help drive the BU mind share.
• Identify and implement best practices within the BU team and guide the BU team for continuous market success and growth.
• Solicit input from field sales and applications personnel regarding product issues; develop and recommend corrective actions and convey these to CINC engineering.
• Make sure that tactical and strategic marketing plans are communicated to all levels of the organization through normal managerial routes.
• Meet with customers frequently to promote CMSU capabilities and provide data driven recommendations for future marketing material development and ongoing business improvement.
• Identify growth opportunities in current marketing offerings and develop/direct business plans to continuously expand our segment product/service portfolio including negotiations and agreements with CINC companies and third party vendors.
• Meet with Global business units periodically to assure proper alignment of marketing requirements and development roadmaps focused on USA market requirements.
• Develop high impact trade show messaging, and assure appropriate show attendance and industry/customer feedback.

,

• Excellent verbal and written communications skills.
• Demonstrated ability to design and implement strategic plans that have led to improved business operations, profitability and efficiency.
• Proficiency with windows-based software.
• Health Care IT and/or Advanced Visualization experience.
• A valid and current state driver's license is required.
• 4 Year Bachelor's Degree.
• 10 years Combined marketing management, product management and field based experience in a Diagnostic Imaging company.
• 10+ years Additional Clinical/Research experience.
• Pay Information: Min $155,900 to Max $251,000 DOE