Manager, Social USA

WeRoad S.r.l.; United States; On-site; USD 72,000 - 88,000; Full time

Benefits offered by this job

401(k) with employer matching

Travel discount on WeRoad trips

Job summary

WeRoad is seeking a US-based Social Strategy Lead to build and manage a complete social program from scratch. You will define the US strategy with the GM, build a sourcing plan and calendar, create a style guide, and manage assets and editors to scale across Instagram, TikTok, and Facebook.

You will oversee publishing, community engagement, and performance analysis, aligning with HQ brand standards while championing the US team’s voice and rhythm.

Qualifications

• Built a social program from scratch with a style guide, templates, sourcing plan and calendar.
• Hands-on use of Canva, CapCut or similar tools and scheduling/analytics platforms.
• Experience finding influencers and securing UGC rights.
• Ability to brief video editors and manage assets and briefs.
• Strong communication, organizing meetings and keeping assets clean.

Responsibilities

• Oversee social strategy and calendar end to end.
• Define sourcing ratios and build a scalable content system.
• Create and maintain a social style guide with logos, typography and colors.
• Design formats for Stories, Reels, posts, carousels and clips.
• Organize assets in Google Drive/Canva for team access.
• Coordinate editors with clear creative briefs and timelines.
• Lead weekly social rhythm meetings and ensure preview before publishing.
• Publish and schedule content across channels; manage community tone.
• Track performance and feed learnings back into strategy.

Skills

Social strategy

Content calendar

Style guide

Template system

Asset management

UGC rights

Video briefs

Meeting facilitation

Analytics reporting

US work authorization

Tools

Canva

CapCut

Metricool

Job description

You own how WeRoad shows up on social media in the US. You'll set the strategy, build the system behind it (style guide, templates, sourcing plan, calendar), then run it every day: scheduling, posting, community, and the honest read on what's working. This is a builder's role: no legacy playbook, a lot of content to orchestrate across HQ, creators, and the US team, and a weekly rhythm you set. You report directly to the General Manager US and work closely with the HQ Content team, who set global brand standards and supply part of the content you'll schedule.

What you'll own

• Social strategy: co-create a one-page US social strategy with the GM and team: objectives, audience, KPIs.
• Content mix: define the sourcing ratios so there's always a clear place to pull from to fill the calendar.
• Style guide: build the social style guide: logos, typefaces, colors, sizes.
• Template system: design formats for every content type: Stories, Reels, posts, carousels, intro and outro clips.
• Asset system: organize every approved asset in one system (Google Drive and/or Canva) so anyone on the team can find and use it.
• Built to scale: start with Instagram, but build every piece to replicate on TikTok and Facebook.
• Content calendar: own it, end to end.
• Sourcing plan: know where every piece of content comes from, and make sure it shows up on time.
• Creators & UGC: find and manage influencers; secure UGC and the rights to use it.
• Video editors: direct editors with clear creative briefs.
• Weekly social rhythm: run the weekly meeting so every team is aligned and content is previewed before it goes live.

Execution

• Master schedule: oversee the master schedule in Metricool, including HQ-sourced posts.
• Publishing: schedule and post across channels.
• Community: respond and manage engagement day to day, in WeRoad's tone of voice.
• Performance: track results and feed what you learn back into the strategy.

What you'll be measured on

• US audience growth and engagement rate on Instagram, then TikTok and Facebook.
• Calendar health: posting consistency, and content landing from the planned sources on schedule.
• Traffic and booking intent driven by social.
• Community responsiveness: quality engagement and qualitative sentiment analysis.

What you bring

• You've built a social program from scratch: style guide, templates, sourcing plan, calendar. Not just posted into someone else's.
• A strong eye and hands-on tools: Canva, CapCut or similar, and Metricool or another scheduling and analytics platform.
• Creator experience: you can find influencers, negotiate, and secure UGC rights.
• You can brief a video editor and get back what you asked for.
• An operator's brain: you run meetings, keep asset libraries clean, and make sure nothing falls through the cracks.
• A voice that fits ours: friendly, a little ironic, human.
• Analytical honesty: you report what's working and what isn't, and change course.
• Authorized to work in the US.

What we offer

• Compensation: $80k
• 401(k) with employer matching
• $1,400/year travel discount on WeRoad trips!

About WeRoad

WeRoad is a tech-enabled group-travel company built on one idea: the people you travel with matter more than the place. We put small groups of solo travelers on curated 7- to 10-day trips, led by trained Group Leaders, and they come home with a new set of friends. Founded in Italy, now ~€130M+ in revenue across Europe, we’re launching nationwide in the United States.

We don't act like a tour operator, and we don't want to be mistaken for one. No palm trees, no stock-photo sunsets, no "book now" shouting. Our voice is friendly, a little ironic, and human. We earn attention by being culturally relevant, not by chasing people with ads. If "we attract, we don't chase" resonates with you, keep reading.

Sounds exciting? Check out our Culture Manifesto!

WeRoad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Applicants must be authorized to work in the United States. WeRoad does not sponsor employment visas for this position.