Manager, Social Strategy - Nordstrom Rack (Hybrid - Seattle, WA)

Nordstrom Inc; Seattle (WA); Hybrid; USD 111,000 - 183,000; Full time

Benefits offered by this job

Medical/Vision

Dental

Retirement

Paid Time Away

Life Insurance and Disability

Merchandise Discount

EAP Resources

Job summary

Nordstrom Rack is seeking a Manager, Social Strategy to own the end-to-end social plan across Instagram, TikTok, YouTube, and more. The role leads a high-velocity team to align editorial content with brand and business goals in a hybrid Seattle setting.

You will collaborate with Brand, Media, PR, Site, Search, Merch and Marketing leaders, guide editorial briefs, scale trends, and drive KPI-focused outcomes across growth, engagement, and share of voice.

Qualifications

• Bachelor's degree from an accredited college.
• 6–9 years of social media marketing and strategy experience, including team leadership at an enterprise or large portfolio brand.
• Native fluency across major social platforms and optimization for performance.
• Deep experience with scheduling tools like Sprout and AI-assisted social listening tools.
• Knowledge of social platform reporting and KPI benchmarks.
• Strong brief-writing and editorial planning craft.
• Proven track record producing high-velocity, high-volume content at scale.

Responsibilities

• Own Nordstrom Rack social strategy end-to-end across channels and platforms.
• Drive performance creative strategy in partnership with paid social leadership.
• Identify strategic trends from social listening signals for content teams.
• Own strategic social KPIs: growth, engagement, share of voice, brand health.
• Collaborate with PR, Site, Search, Merch, Media and Marketing leadership to align social with brand and commercial priorities.
• Lead editorial planning and brief-writing with agency partners to meet timelines.
• Scale emerging platform opportunities, formats, and AI tooling.
• Collaborate with the Influencer team on integrated brand storytelling.

Skills

Social strategy

Editorial planning

Platform expertise

People leadership

Content scaling

AI tooling

Social listening

KPI tracking

Education

Bachelor's degree

Tools

Sprout

Nectar

GWI

Archive

Brandwatch

Job description

Job Description The Manager, Social Strategy owns the Nordstrom Rack social strategy end-to‑to‑end, coordinating organic strategy across all channels. This role is accountable to all enterprise KPIs like growth, engagement, share of voice and brand health – consistently delivering on strategies and tactics to achieve the set objectives. As a trusted social partner, this role collaborates deeply with the Brand, Media, PR, Site, Search, Merch, and Marketing leadership to oversee both campaign‑driven and always‑on content strategy. Success requires deep social strategy and platform expertise, editorial judgment, people leadership, and the ability to scale high velocity, high‑volume, and high‑quality content for a matrixed organization. This is a high visibility role within Nordstrom’s marketing team, with the opportunity to make real impact and have a lot of fun. Nordstrom is setting out to build the Best Social Team in Retail — and we hope you’re excited to be part of it. This role is offered as hybrid in Seattle, WA. Candidates must be available to work in office at the Nordstrom corporate headquarters a minimum of 4 days/week to be considered for this position.

A Day in the Life

• Own Nordstrom Rack social strategy end-to‑end – editorial point of view, content tiers, platform priorities, and brand expression across Instagram, TikTok, YouTube, Pinterest, Threads, Substack, and any other channels
• Drive performance creative strategy in partnership with paid social leadership
• Discern which trends to author – not just find them, but filter the social listening signal surfaced by the JWN Community & Commerce Lead and Nordstrom Rack Community Lead into a strategic trend agenda that our Content Creators execute against
• Own the strategic social KPIs for Nordstrom Rack – growth, engagement, share of voice and brand health.
• Partner cross‑functionally with PR, Site, Search, Merch, Media and Marketing leadership to align social to broader brand and commercial priorities.
• Drive editorial planning and brief‑writing, collaborating closely with all of our agency partners to ensure they deliver the outcomes we’ve identified in the timelines we’ve set
• Identify and scale emerging platform opportunities, formats, and AI tooling to keep our portfolio looking ahead
• Collaborate closely with the Influencer team on integrated opportunities to storytell on brand channels

You own this if you have

• Bachelor's degree from an accredited college
• 6–9 years of social media marketing and strategy experience, including team leadership at an enterprise or large portfolio brand
• Native fluency across Instagram, TikTok, YouTube, Pinterest, Threads, and others – knowing what customers want to see in feed and optimizing for performance
• Deep experience with scheduling tools like Sprout and AI‑assisted social listening like Nectar, GWI, Archive, Brandwatch.
• Knowledge of social platform reporting, with the expertise to guide teams on the right KPIs, benchmarks, and success
• Strong brief‑writing and editorial planning craft
• Proven track record producing high‑velocity, high‑volume content at scale
• Demonstrated competencies: Strategic Mindset, Drives Results, Builds Effective Teams, Develops Talent, Manages Complexity, Cultivates Innovation, Business Insight, and Customer Focus

Pay Range

$110,500.00 - $183,000.00 Annual

Benefits

We’ve got you covered… Our employees are our most important asset and that’s reflected in our benefits. Nordstrom is proud to offer a variety of benefits to support employees and their families, including:

• Medical/Vision
• Dental
• Retirement
• Paid Time Away
• Life Insurance and Disability
• Merchandise Discount
• EAP Resources

Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more.

Eligibility requirements may apply based on location, job level, classification, and length of employment.

Learn more in the Nordstrom Benefits Overview by copying and pasting the following URL into your browser: https://careers.nordstrom.com/pdfs/Ben_Overview_17-19.pdf

For Los Angeles or San Francisco applicants: Nordstrom is required to inform you that we conduct background checks after conditional offer and consider qualified applicants with criminal histories in a manner consistent with legal requirements per Los Angeles, Cal. Muni. Code 189.04 and the San Francisco Fair Chance Ordinance.

For additional state and location specific notices, please refer to the Legal Notices document within the FAQ section of the Nordstrom Careers site.

Applicants with disabilities who require assistance or accommodation should contact the nearest Nordstrom location, which can be identified at www.nordstrom.com.

Please be mindful that there may be legal notices and requirements related to this job posting that are specific to your state. Review the Career Site FAQ’s for relevant information and guidelines.

About Us

We’re a fast‑moving fashion company that started as a shoe store in 1901. This heritage of service is the foundation we’re building on as we provide convenience and true connection for our customers. We empower our people to be innovative, creative and focused on providing the best service to our customers. Through it all, we remain committed to leaving the world better than we found it. Whether you’re a genius engineer, a phenomenal salesperson or a supply chain pro, we invite you to bring your unique talents and join our team. We reward great work, promote from within and celebrate diversity.

CUSTOMER OBSESSED

We strive to know our customers better than anyone else. We listen, anticipate, build trust and move with speed to deliver on their needs.

OWNERS AT HEART

We treat every interaction as an opportunity to make an impact and deliver excellence.

CURIOUS AND EVER CHANGING

We approach problems with curiosity and create solutions. We unlock potential to be bold, think big and inspire innovation.

HERE TO WIN

We’re committed to delivering results, both today and tomorrow. We win as a team by supporting and challenging one another to be better every day.

WE EXTEND OURSELVES

We treat each other with respect and kindness. We do the small things that make a big difference. We create a welcoming environment, helping people feel connected, valued and part of one community.

Come on! Join us!