Manager, Social Media - Beverage

Green Thumb Industries (GTI); Chicago (IL); On-site; USD 75,000 - 90,000; Full time

Job summary

An innovative firm is seeking a dynamic Social Media Manager to elevate its presence in the THC beverage market. This role involves crafting compelling content that resonates with audiences and drives engagement across platforms like Instagram and TikTok. The ideal candidate will have a strong grasp of social trends and the ability to produce high-quality content that stands out. Join a team that values creativity and collaboration, where your insights will directly influence brand strategy and community connection. If you're passionate about social media and eager to make an impact, this opportunity is for you.

Qualifications

• 4+ years of experience in social media management, ideally in CPG or beverage.
• Proven ability to shoot, edit, and publish high-performing content.
• Strong understanding of social trends, internet culture, and storytelling.

Responsibilities

• Build and manage monthly social calendar across various platforms.
• Create social-first content including video, photography, and graphics.
• Engage community with timely responses and story coverage.

Skills

Social Media Management

Content Creation

Copywriting

Community Engagement

Trend Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

Adobe Creative Suite

CapCut

Canva

Later

Sprout

Sprinklr

Job description

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The Role

We’re on a mission to deliver the best-tasting THC beverages in the US—and we need a Social Media Manager who can help us make some noise. The ideal candidate is as obsessed with what’s trending as they are with breaking through the clutter with bold, thumb-stopping content. You’ll lead our social presence end-to-end—from strategy through execution—bringing our brand to life across platforms with bold storytelling, authentic community engagement, and content people actually want to share.

The Role

We’re on a mission to deliver the best-tasting THC beverages in the US—and we need a Social Media Manager who can help us make some noise. The ideal candidate is as obsessed with what’s trending as they are with breaking through the clutter with bold, thumb-stopping content. You’ll lead our social presence end-to-end—from strategy through execution—bringing our brand to life across platforms with bold storytelling, authentic community engagement, and content people actually want to share.

You should have hands-on experience shooting, editing, and producing content designed for social. You’ll collaborate across teams but also roll up your sleeves to make things happen. This role is perfect for someone who lives online, understands internet culture, and wants to make content that people actually care about.

Responsibilities

• Build and manage monthly social calendar across Instagram, TikTok, LinkedIn, and emerging platforms
• Write, schedule, and publish engaging, high-performing social content
• Create social-first content including video, photography, memes, and graphics
• Shoot and edit content in-house using tools like Adobe, CapCut, or Canva
• Collaborate with creative and brand teams on asset creation
• Monitor cultural trends, competitor activity, and audience sentiment
• Engage community with timely responses, reposts, and story coverage fostering an authentic and loyal brand following
• Identify and activate relevant influencers, creators, and brand partners
• Monitor performance and report on KPIs (engagement, reach, CTR, follower growth) and use insights to continuously optimize content strategy
• Support social amplification for new product launches, PR, and retail events
  
  

Qualifications

• 4+ years of experience in social media management, ideally in CPG or beverage
• Experience with Adobe Creative Suite, CapCut, Canva, or similar tools
• Proven ability to shoot, edit, and publish high-performing content
• Strong understanding of social trends, internet culture, and storytelling
• Proficient in tools like Later, Sprout, or Sprinklr
• Strong copywriting and content briefing skills
• Deep awareness of cultural and social trends that influence consumer behavior
• Comfortable appearing on camera and collaborating with creators and influencers
• Analytical mindset with understanding of social performance metrics
  
  

Additional Requirements

• Ability to work collaboratively with multi-functional core teams and strong personalities
• Adapts and thrives in a demanding, fast-paced environment
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
• Must have a solid understanding and/or come to master Hemp compliance rules and regulations set forth by each State
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
  
  

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$75,000—$90,000 USD

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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