Manager, Social Media

Hard Rock Hotel & Casino Ottawa; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Hard Rock International, Hard Rock Cafe Division, seeks a Manager of Social Media to lead the brand’s presence across platforms from strategy to execution. Based in Davie, FL or New York, NY, the role requires hands-on leadership and collaboration with agency partners to drive growth and engagement.

You will oversee content production, influencer campaigns, events coverage, and cross‑channel integration, translating data into actionable insights and helping shape the cafe’s digital story.

Qualifications

• 4-6 years of experience in social media or digital content, ideally within hospitality, dining, entertainment, lifestyle, or sports.
• Strong understanding of platform best practices (Meta, TikTok, X, YouTube, LinkedIn).
• Proven ability to manage content calendars, campaigns, and workflows.
• Experience with analytics tools (e.g., Emplifi) and ability to translate insights into strategy.
• Skilled in content production and comfortable with tools such as Adobe Premiere, CapCut, or similar.
• Excellent communication and project management skills.
• Willingness to work nights, weekends, and live events.
• Strong analytical skills with an ability to translate data into actionable insights.
• Experience working in a dynamic, fast-paced environment while managing staff and various internal & external stakeholders.

Responsibilities

• Oversee daily social activity for Hard Rock Cafe across Instagram, TikTok, Facebook, X and LinkedIn, ensuring engaging content and brand standards.
• Define and evolve the overall Cafe social strategy including tone, voice and positioning across all channels.
• Provide on-site social coverage for events, activations, appearances and photoshoots – and/or manage teams to produce social content at events.
• Partner with marketing to authentically integrate promotions, limited-time offers and new offerings.
• Lead cross-functional collaboration with properties, lines of business and key departments to develop and execute integrated Cafe social strategies.
• Work with digital teams to utilize engaged organic content audiences in paid campaigns.
• Provide clear guidance and strategic framework to field team members for all social media activities.
• Partner with other social leaders to integrate Cafe content across Hard Rock social channels.
• Own community management across all Cafe channels, engaging fans and participating in cultural conversations.
• Manage content production workflows, approvals, and publishing, ensuring operational excellence and brand consistency.
• Oversee creator and influencer campaigns with agency partners to maximize opportunities and meet engagement benchmarks.
• As necessary, work with Brand Reputation to monitor or respond to sensitive social issues.
• Monitor trends, provide insights to drive innovative content and maintain brand relevance.
• Manage reporting processes and analytics, translating data into actionable insights for decisions.

Skills

Social media management

Content strategy

Analytics tools

Team leadership

Project management

Tools

Adobe Premiere

CapCut

Job description

Our team members are the key to our company’s success, and their health and well‑being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefits

Job Description:

Hard Rock International is seeking a Manager of Social Media to help transform and lead the social presence of one of the world’s most iconic brands: Hard Rock Cafe. Reporting to the Vice President of Global Social Media, this role plays an integral part in how we tell our story to millions of fans and customers every day.

This individual will own the Hard Rock Cafe social presence across platforms including strategy, content, posting, and measurement. Working alongside our social agency of record, the Manager of Social Media will have direct oversight of the global @HardRockCafe handles while providing strategic oversight of property social channels around the world.

The ideal candidate is passionate about creative storytelling, experienced in managing social channels for dynamic, multi-faceted brands, and thrives in collaborative, fast-paced environments. They’re highly organized and strategic, able to balance big‑picture vision with hands‑on execution, using social insights to continuously strengthen content performance and channel growth.

Hard Rock International - Hard Rock Cafe Division

Location: Davie, FL or New York, NY

Key Responsibilities

• Oversee daily execution of social activity for Hard Rock Cafe on Instagram, TikTok, Facebook, X and LinkedIn – ensuring content is engaging, compelling and meets brand standards
• In partnership with senior leadership team and social agency, define and continually evolve the overall Cafe social strategy including tone, voice and positioning across all channels
• Provide on‑site social coverage for events, activations, appearances and photoshoots – and/or manage team(s) hired to produce social content at events
• Partner with Hard Rock Cafe marketing team to authentically integrate promotions, limited-time offers and new offerings
• Lead cross‑functional collaboration with properties, lines of business and key departments to develop and execute integrated Cafe social strategies
• Work with digital teams to utilize engaged organic content audiences in our paid campaigns
• Provide clear guidance and strategic framework to field team members for all social media related activities
• Partner with other social leaders to integrate Cafe social content across Hard Rock social channels including master brand, Hard Rock Hotels, Hard Rock Bet and Hard Rock Casinos.
• Own community management across all Cafe channels, engaging fans and participating in cultural conversations
• Manage content production workflows, approvals, and publishing, ensuring operational excellence, timeliness, and consistency with the brand.
• Oversee creator and influencer campaigns with agency partners to maximize content opportunities and achieve pre‑determined engagement and performance benchmarks.
• As necessary, work with Brand Reputation team to monitor, **escalate** or respond to sensitive social issues.
• Monitor cultural, digital, and industry trends, providing insights and recommendations to drive innovative content and maintain brand relevance.
• Manage reporting processes and analytics, translating data into actionable insights that optimize content performance and inform strategic decisions.

Qualifications

• 4-6 years of experience in social media or digital content, ideally within hospitality, dining, entertainment, lifestyle, or sports.

• Strong understanding of platform best practices (Meta, TikTok, X, YouTube, LinkedIn,).

• Proven ability to manage content calendars, campaigns, and workflows.

• Experience with analytics tools (e.g., Emplifi) and ability to translate insights into strategy.

• Skilled in content production and comfortable with tools such as Adobe Premiere, CapCut, or similar.

• Excellent communication and project management skills.

• Willingness to work nights, weekends, and live events.

• Strong analytical skills with an ability to translate data into actionable insights.

• Experience working in a dynamic, fast‑paced environment while managing staff and various internal & external stakeholders.