Global Social Media Manager – Iconic Brand

Seminole Hard Rock Support Services; Florida; On-site; USD 80,000 - 110,000; Full time

Job summary

Hard Rock International is seeking a Manager of Social Media to lead the social presence of the Hard Rock Cafe brand. You will own strategy, content, posting and measurement across platforms, reporting to the VP of Global Social Media.

You will oversee global cafe social handles, work with our social agency, and guide local teams to ensure brand voice and engagement across Instagram, TikTok, Facebook, X and LinkedIn. The role requires storytelling, collaboration, and hands-on execution.

Qualifications

• 4–6 years in social media or digital content.
• Strong knowledge of platforms: Meta, TikTok, X, YouTube, LinkedIn.
• Experience managing content calendars and campaigns.

Responsibilities

• Oversee daily social activity for Hard Rock Cafe across platforms.
• Define and evolve the overall social strategy with leadership.
• Provide on-site social coverage for events.
• Collaborate with marketing to integrate promotions.
• Lead cross-functional collaboration to execute cafe social strategies.
• Use paid campaigns with engaged content.
• Guide field teams on social activities.
• Coordinate content across master brand and related properties.
• Manage community engagement across cafe channels.
• Oversee content production workflows and approvals.
• Manage creator and influencer campaigns with agency partners.
• Monitor trends and provide insights.

Skills

Social media

Content calendars

Analytics

Production

Communication

Project management

Night/weekend work

Tools

Adobe Premiere

CapCut

Job description

Hard Rock International is seeking a Manager of Social Media to lead the social presence of the Hard Rock Cafe brand. You will own strategy, content, posting and measurement across platforms, reporting to the VP of Global Social Media.

You will oversee global cafe social handles, work with our social agency, and guide local teams to ensure brand voice and engagement across Instagram, TikTok, Facebook, X and LinkedIn. The role requires storytelling, collaboration, and hands-on execution.